4BL: Social Enterprise Associates Guides Clients to Local Impact
(3BL and Just Means) - As a writer for Just Means/3BL Mediaâas in âTriple Bottom Line MediaââIâm upping the ante: I have recently been convinced of the 4BL or âquadruple bottom line.â I recently learned of the concept from Social Enterprise Associates (SEA), a confederation of consultants in New Mexico united by a common desire to bring about social betterment. They are also the first, B Lab certified company in New Mexico and have been awarded as one of the 2014 Best for the World B Corps for their overall impact. Â SEA guides their clients to express their clear purpose for financial, environmental, social, and community well-being or people, planet, profit and purpose. Their added layer of building community and purpose intrigued me to learn more about their work as a B Lab-certified company in the West.
âThe triple bottom line has become something easy to say you are doing, a prescription,â David Kistin, an SEA Associate told me. âBut the B Corp model exists on a spectrum. These are values. They are variables. Just because you say you are passionate about it [the triple bottom line] it doesnât mean you do it well. The score and values provide metrics.â
âHow have your clients defined the quadruple bottom line? How have they integrated purpose and community building into their work?â I asked Kistin.
âItâs not that we are introducing new elements. Itâs just about context. In a state like New Mexico where you have a special opportunity to have economic impact, itâs not entirely altruistic. For example, we are supporting a birthing clinic. They are a group of midwives in rural New Mexico outside of Santa Fe. They are connected to Native American tribes. This area is also one of largest oil and gas producing regions. They have to provide cultural context with each stakeholder. They have volatile interactions with these communities. To provide quality womenâs health, they need to consider the traditional values of the regions: Spanish and tribal or oil and gas. Itâs such a mix. Â It is absolutely crucial for them to have a careful approach and to cater to the traditional value. [The quadruple bottom line] is about contextualizing their efforts.â
SEA advises their clients to contextualize their efforts and to use B Labâs metrics to measure these efforts. Â
âWe use the B Corp metrics as a tool. Itâs tangible and easy to understand. Itâs very helpful to for folks to see that itâs not taking any food off of their table. Itâs a tool that provides a productive framework. For start-ups it may not be initially apparent, but having a structured approach is great,â Kistin explained. âEntrepreneurs typically want to focus on getting off ground. [They think] once you do well, you can give back, but we frame it as essential. We tell them, âIf you lay the foundation, you will see returns.ââ
Though New Mexico recently lost the chance to pass legislation, the B Lab Certified model is growing in the state.
âItâs very attractive in New Mexico for ventures to combine for profit with mission-based services. There are already many interactions between foundations, government and private enterprises. The advantages come from the networking. It helps to put us in touch with others [social entrepreneurs] in the state. We share resources, provide references, and help promote othersâ work,â Kistin said.
SEA helps their clients get âgame ready.â
âWe work with social entrepreneurs to help them get everything together to attract investment. Sometimes, itâs as simple as hammering out a mission statement,â Kistin told me.
SEAâs current work includes supporting a new initiative in fair trade mining. Specifically, they are working within the distributionÂ and supply chain process of fair trade gold, from mine to market. Previous clients include Grameen America, Northern Pueblos Housing Authority, Aga Khan Network in Zambia and The SEEP Network.