Aflac Leads the Way in Being a Responsible Corporate Citizen
(3BL Media/Justmeans) – Large companies around the world have the power as well as the responsibility to care for their employees, consumers, investors and the communities where they operate. Companies that have imbibed the do-good spirit are not just good corporate citizens, but they also enjoy a clear competitive advantage in today’s world.
Aflac has now published its 2016 Corporate Social Responsibility (CSR) Report, which is based on the theme “Everyone has the power to do good.” Aflac’s chairman and CEO Dan Amos summed up the central message of the report by saying that companies that “do good” for others do better in business.
The report highlights the increase in Aflac’s ‘RepTrak Pulse’ score by the Reputation Institute, which has moved the company from an ‘average’ to a ‘strong’ reputation ranking in all areas. Most notably, the citizenship and workplace scores found in the Reputation Institute report increased by 5.2 and 4.5 points, respectively.
The four CSR dimensions most relevant to Aflac consumers and investors are ethics, workplace, philanthropy and sustainability. These pillars form the outline of the company’s 2016 CSR Report and campaign.
Aflac’s new hires in 2016 reflected diversity with a good representation of ethnic minorities and women. In 2016, the company also partnered with community organizations, colleges and universities to recruit diverse candidates through various initiatives. In terms of supplier diversity, Aflac did $14.6 million in business with 38 Tier 1 diverse suppliers in 2016, with women-owned businesses making up $10.9 million of the business.
Demonstrating its long-standing commitment to philanthropy, in 2016 Aflac surpassed $110 million in funds raised for the treatment and research of childhood cancer since 1995. Each month, more than 17,000 Aflac independent sales associates contribute more than $500,000 from their commission checks to the Aflac Cancer Center.
Although Aflac’s environmental impact is minimal due to the nature of its business, the company continues to seek innovative ways to educate its employees about green initiatives. The Aflac Board of Directors’ Corporate Social Responsibility and Sustainability Committee leads these efforts through the Aflac SmartGreen program.
In 2016, Aflac hosted its ninth annual Earth Day event where employees planted herbs for spring and participated in a “Chuck the Cup” challenge discouraging the use of throw-away cups. In celebration of Arbor Day, its employees received a total of 650 trees. For the seventh year, Aflac participated in the World Wildlife Fund’s Earth Hour, joining participants around the world for a one-hour “power down.”
Aflac received dozens of awards in 2016, including a spot on the The Ethisphere Institute’s list of the World’s Most Ethical Companies for the 10th consecutive year. The Harvard Business Review included CEO Dan Amos in its list of the 100 Best Performing CEOs in the World. For the 18th consecutive year, Aflac made the Fortune Magazine’s list of the 100 Best Companies to Work For in 2016.
Source: 3BL Media