Brackets For Good: A Winning Way To Raise Funds

(3BL Media/Justmeans) - An innovative approach to raising funds for sports has taken root in Indianapolis. Local charity Brackets for Good, which was established in 2012, has raised more than $2.7M for 448 charities through local market tournaments in its home town, as well as Louisville, Washington D.C., Ann Arbor, St. Louis, and the Twin Cities.​ And now they are going national with their competitive approach to doing good.

Every March the organization hosts online, bracket-style fundraising tournaments in philanthropic communities around the United States. Participating nonprofit organizations compete to outfundraise their opponents, earn increased exposure, and have a chance to win $10,000 from a generous corporate sponsor.

One of the main features of Brackets For Good is that it is designed to engage philanthropists of all persuasions, from CEOs to stay-at-home moms, encouraging a healthily competitive spirit and connecting ​people ​with their favored organizations. ​The figures speak for themselves: 30 percent of donations are coming from first time donors, which is great news for the charity sector.

This enthusiasm helps nonprofits earn exposure, access to free fundraising tools, raise funds and find new donors. Dollars from donors during the tournament translate to points, giving participating charities the opportunity to advance in each market bracket. At the end of the tournament, the competing nonprofits keep all donations received during tournament play no matter how many rounds they advance.

"Having been a part of Brackets For Good’s great success here in Indianapolis and watching them grow to host local tournaments in other markets, I knew there was a opportunity to do something even bigger: to reach more non-profits, to reach bigger non-profits, and to ultimately have an exponential impact on the causes those non-profits champio​n​," says​ Bill Soards, president ofcorporate sponsor AT&T in Indiana​.

​​2017 sees the organization going national with the first-ever Brackets For Good U.S.A. ​For this ​national tournament​, the NGO is ​tapping ​AT&T’s network for social good ​and linking philanthropists and non-profits across the country.​ The​re are​ 64 participating non-profits ​across 30 states, including NGOs looking to relieve hunger to those focused on animal welfare.

Image credit: BFG