Can Social Media Make Workers More Productive?
Guest Blog by Julie Urlaub, Taiga Company
Does social media make workers more productive? Â According to a study fromÂ McKinsey Global InstituteÂ (MGI), there is a great deal of potential value in using social media âto enhance communications, knowledge sharing, and collaboration within and across enterprises.â
In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise theÂ productivityÂ of high-skill knowledge workers, including managers and professionals, by 20 to 25 percent.Â
As we shared in the post,Â Why Enhance Knowledge Management with Social Media Strategies,Â traditional knowledge management is being expanded by social media strategies:
- To make innovative ideas visible and accessible
- To allow people to have conversations
- To build community
- To facilitate information exchange
- To enable knowledge sharing
- To assist with expert location
- To power collaboration on idea evolution
- To help people educate themselves
- To connect people to others who share their passion
- To surface the insights and strategy that people should be building ideas from
According to theÂ MGI report, correctly using social media technologies could add between $900 billion and $1.3 trillion of value annually to the consumer packaged goods, consumer finance, professional services, and advanced manufacturing markets. A separate study from data analytics firmÂ EvolvÂ suggests that employees who use up to four social media networks are exceptionally productive and stay in their jobs longer than those who donât have access toÂ socialÂ media at work. Â Â
Paring this with employee engagement, CSR, and business sustainability, the postÂ 3 Ways Social Media Promotes CSR CommunicationsÂ articulatesÂ the use ofÂ social mediaÂ collaboration technologies can help organizations break down silos and facilitate knowledge sharing across business units and corporate functions.Â Social media has an emerging role inÂ knowledge managementÂ creating bridges between the corporate world and its stakeholders by closing the gap on knowledge management andÂ business intelligence.Â Specifically so if sustainable communications and performance is valued by your stakeholders.Â
A crucial key toÂ social media successÂ for productivity, knowledge sharing, and business sustainability is arming employees withÂ what they need to know about sustainability at your companyÂ Â and providing them with a social mediaÂ policyÂ that aids employee engagement in CSR communications. Â
Sustainability and social media together offer a refreshing and innovativeÂ approachÂ to business. Â In fact, results have shown thatÂ socially engaged enterprises see 4x better returns.Â Â For these and a number of positive business sustainability reasons, our professional consulting provides information and services to help your business discover the value of social media for sustainability.Â Â Visit usÂ to learn how you can drive the conversation.
This post originally appeared on the Taiga Company blog.