Chevrolet Supports Football In India To Help Street Children

(3BL Media/Justmeans) – Sachin Tendulkar, the former Indian cricketer and captain and widely acknowledged as one of the greatest cricketers of all time, is convinced that football can be big in India. Others have also called this nation, the 'sleeping giant' of football, but football is not just being used as sport here. It is being used to change lives of the many street children. Chevrolet is behind the revival of the Rebecca Belilious Sports Ground in Kolkata as a soccer pitch to help these kids. This action is part of Chevrolet’s commitment to show that where there’s play, there are beautiful possibilities. This football pitch will be restored for Slum Soccer, an organisation that reaches out to the most underserved children and youth through the game.

The football ground will serve as a safe place for the community and as a venue for local events and sports matches. One of its main purposes will be to encourage local children to stay in school. Chevrolet believes this pitch will offer students the chance to turn their lives around by encouraging them to stay in school and unlock the potential for their future. To celebrate Chevrolet’s plans for the ground, an event was organised that included Manchester United Legend Mikael Silvestre who shared personal insights about his journey on and off the field, and how play has served a key role throughout his life.

Chevrolet and Coaches Across Continents (CAC) have created a tailored program for the local football coaches in this part of India, to learn more how the sport can be used to address life’s many challenges, both on and off the pitch. The CAC staffers who have trained the new coaches will stay involved in the community by providing ongoing remote support with a tailored curriculum to suit the local area.

Chevrolet has also donated One World Futbols to the Rebecca Belilious English Institution here, as it is the founding sponsor of the One World Play Project, the creator of the ultra-durable football that can withstand the most rugged conditions – never needing a pump or going flat, even when punctured. As a part of a three-year partnership with One World Play, Chevrolet has provided One World Futbols to youth in war-stricken zones, refugee camps, disaster areas and other underprivileged communities around the world. Chevrolet and the One World Play Project have delivered more than 28,000 of the ultra-durable footballs across India. The donations have supported initiatives that focus on health and wellness, community building, gender equality, HIV/AIDS, education and conflict resolution.  

Together, Chevrolet and One World Play have so far delivered more than 1.3 million One World Futbols around the world, bringing the possibilities of play to an estimated 35 million youth in more than 75 countries across Africa, Asia, Europe and the Americas. Not stopping there, Chevrolet is planning other initiatives along with fan engagements around the world this year, as part of its Manchester United sponsorship and One World Play Project partnership.

Photo Credit: Slum Soccer