Companies Encourage Consumers to Vote in the Upcoming Presidential Election
(3BL Media/Justmeans) – To have a government ‘by the people,’ citizens must exercise their right to vote and choose their leaders through free and fair elections. Voting is a right as well as a responsibility of US citizens. It is their right to have a say in how they are governed and their responsibility to get to know the candidates and to understand the issues in order to cast an informed vote.
As the US Presidential Election Day draws near, many companies are making efforts to encourage their consumers to go out to vote. USA Today Network has launched the "Voting Because” effort, empowering Americans to share why their vote counts. A dedicated microsite allows consumers to create a meme or printable card to explain the reasons they vote with their networks. Visitors can also sign up for the Voting Because newsletter to learn more about the issues important in this election cycle.
Patagonia is focusing on encouraging voters to consider supporting candidates and policies that protect the environment, with the campaign "Vote Our Planet.” The company’s dedicated website allows visitors to "Get Informed & Register,” share #VoteOurPlanet social media posts and discover local events at Patagonia stores.
Virgin America is partnering with Rock the Vote to increase voter registration from the sky. The airline is following its inflight safety video with a PSA encouraging Millennials to vote. The video concludes with instructions for flyers to register to vote via in-flight WiFi, as well as a contest to win a trip to the inauguration.
Ben & Jerry's recently launched the "Democracy is in Your Hands" campaign to expand voter access and voter rights. This national campaign, focused in North Carolina, has a dedicated website encouraging voter registration and asks people to sign a petition to reauthorize the Voting Rights Act, while answering questions about voting rights.
At local scoop shops, Ben & Jerry’s is asking consumers to fill out a pledge to vote card, which will be sent to participants before voting day as a personal reminder. To further activate consumers and raise awareness, the brand also launched a new fudge-filled flavor, Empower Mint.
Companies such as Casper, Thrillist and DataXu have committed to give employees November 8 off to vote. The effort was spurred by a campaign called Take Tuesday, which is encouraging more employers to make Election Day a vacation day or giveemployees time to vote in during working hours to make going to the polls easier and increase voter turnout.
Source: Cone Communications
Image Credit: 3BL Media