Timberland Launches New Sustainable Boot To Mark 10th Anniversary of Earthkeepers
(3BL Media/Justmeans) - Outdoor gear icon Timberland is celebrating the 10th anniversary of its Original Earthkeepers six-inch boot in a very fitting fashion: by launching a seasonal, exclusive boot called Eagle Bay.
The Original Earthkeepers Boot, launched in the fall of 2007, was a paradigm shift in the way the company approached sustainability; it incorporated materials such as 50 percent recycled PET linings and laces, 34 percent recycled rubber outsoles and certified leather with silver rating by the Leather Working Group.
The new Eagle Bay follows in the footsteps of the Earthkeepers original with the same silver-rated leathers, 50 percent recycled PET linings and 34 percent recycled rubber outsoles. But it is also more lightweight and the design has a more contemporary look. It comes with Timberland’s proprietary SensorFlexTM comfort system, a three-layer outsole that gives more support and comfort to wearers.
“The boot we launched ten years ago was a catalyst for our commitment to be Earthkeepers in everything we do, and to integrate sustainability across all facets of our business,” Colleen Vien, Director of Sustainability for Timberland, said.
Last year Timberland launched its Environmental Product Standards (TEPS) to boost the use of ecological materials across all of its product categories by 2020.
The Eagle Bay is available for a limited period in Timberland specialty stores, select department and specialty stores as well as online. The first model was launched on Tuesday (18) with a nubuck leather style. In September the company will launch a mixed media silhouette.
Image credit: Timberland