Warm Calling?

<p>I have never heard of &lsquo;cold calling&rsquo; on anyone&rsquo;s list of favorite things to do, but I am beginning to think it should be. Cold e-mailing is gradually working its way up the ranks on my list, and in the past few months I can think of nothing but positive examples, some warm calls and some literally hot e-mails.<br /> <br /> For years I have been interested in the work of the Santa Monica Baykeeper. One of their projects is the restoration of kelp beds. Sea Kelp not only provides one of the most biodiverse ocean habitats but is also one of the fastest growing plants &ndash; most importantly they bind more carbon and produce more oxygen than any other sea plant. I want to see more kelp, so I sent the Baykeeper an email, and voila&hellip; we will find a way for me to help.<br /> <br /> EaKo collects and transforms industrial/commercial waste, so we are constantly looking for new ways to use our raw materials. I was reading about the work of a professor at Bath University, thought there might be a way for his materials research to help us out, and sent out an email. The professor in question was more than keen, he was excited about having a potential application for his PhD students to work on, something that could add weight to all their work. How cool, no, how warm is that?<br /> <br /> And just today we got a call from a food franchise that produces waste, sells products, and has a charitable foundation to support &ndash; they wanted to know if we could help them turn their waste into a line of products which they can sell to support their own charitable initiatives. A cold call for them that could turn our to be a match made in heaven.<br /> <br /> Maybe it is because a social enterprise/entrepreneur comes across as inherently more approachable; maybe we are equally less intimidating when we make the first move. Either way, get out there and start making and taking calls.</p>