Women Primed To Lead In New Era Of Auto Innovation at GM

(3BL Media/Justmeans) – Women are geared up to lead in this new era. Girls now match boys in mathematical achievement: in the U.S. alone, 140 women are enrolled in higher education for every 100 men. Women now earn more than 50 percent of all bachelor's and master's degrees, and nearly 50 percent of all doctorates. Women's participation in business and MBA programs has grown more than five-fold since the 1970s, and the increase in the number of engineering degrees granted to women has grown almost tenfold.

So, is it any wonder that women engineers are leading the way in some of the technological advances in the car industry, which will dramatically change the automotive industry more in the next decade than it has in the past 50 years?! Electrified vehicles, infotainment and software development, and vehicle-to-vehicle communication are critical to changing the way we drive.

Three women at GM are helping drive these advances. Trista Schieffer, Lead Development Engineer for Battery Electric Vehicles. Schieffer is a problem solver, collaborating with other engineers to ensure certain parts and systems are integrated properly to meet the customer expectations of an Electric Vehicle (EV). Rebecca Roth, Infotainment Product Owner, helps develop software to safely integrate drivers’ lives into the ride. Roth is developing vital software to make everything simpler and greener. Roth is a coder who uses her skills to help make a person’s life easier and the world a better place when people are driving. A key part of the “connected car” is infotainment that allows occupants to do practically anything on wheels they can do on solid ground. Roth’s part of this work includes helping develop software for the Smart Grid, an intelligent system that allows two-way communication between the electric company and the homeowner or their EVs, picking charging times when electricity use is lower and costs less. This communication allows the homeowner to set their EV to charge either as soon as they plug it in or when it’s the greenest.

Lastly, Jessica Moreno, Program Manager, V2V Security Credential Management, and her team are working on software that helps ensure that a vehicle is trusted and reliable. Perhaps it is Moreno’s work that is a more little sci-fi as in the not-too-distant future, cars will be able to talk to each other with the purpose to avoid crashes and traffic jams. Moreno is helping to shape the technology that cars will use talk to each other when avoiding any unwanted situations on the road and her work will ultimately make cars and roads safer. The 2017 Cadillac CTS is expected to be the first vehicle in the U.S. to implement vehicle-to-vehicle, or what is known as V2V, technology.

These women are inspiring the next leaders in technology. GM clearly understands the business advantages of a diverse workforce, and has a strong commitment to gender diversity. The business case is compelling: women are primed to lead in this new era of innovation.

Photo Credit: GM News