Working Women Recognized with New Emoji by Google

(3BL Media/Justmeans) – Women make up 40 percent of the global workforce. They hold their communities together as an integral part of the socio-economic fabric. According to the World Bank, investing in women is the ideal way to address a range of societal challenges, and is critical to all-round economic development.

As women continue to gain visibility and recognition for their work, Google developers have unveiled a proposal for 13 new emoji that show women in a powerful new light. Far from representing women with just a happy face, a quirky wink, or an emotional tear, these new emoji reflect the reality that women play a vital role in every walk of life and in every profession.

Google developers announced the proposal at the Unicode Consortium, a nonprofit that sets international standards for text and characters so that they appear consistently across devices and computers.To better reflect the wide variety of careers and life experiences of women, the developers proposed emoji representing women in a range of fields including education, technology, industry, farming, food service, and music.

According to the developers, the emoji are part of a wider effort to emphasize women's empowerment around the world. In light of the United Nations' sustainable development agenda, which calls for greater gender equality and the empowerment of women and girls, Google views the emoji as a gesture the tech world can make to portray women in a more accurate and positive light.

A 2015 SocialTimes report by AdWeek found that 92 percent of online consumers use emoji. The study found that 78 percent of women in that group are frequent emoji users, compared to 60 percent of men.

The developers indicated that the next phase in a more representative field of emoji could be gender-neutral symbols. They issued a statement saying that they recognize the importance of having an inclusive representation of all people in emoji, whether they identify with a specific gender or not. They believe that an egalitarian, sensitive, and compelling representation of gender in emoji is extremely important.

Source: CBS News

Image Credit: Google Design