WWF Tackles Food Waste To Protect Biodiversity
(3BL Media/Justmeans) – According to the UN, we waste one third of all the food produced in the world. Embedded in all the food that goes to waste is water, electricity and natural habitats flattened out for food production. The latter has an impact on biodiversity, a marker of planetary health.
The more diverse and abundant life is on this planet, the more resilient our landscapes and cities are to resist disease and other threats such as drought, storms and others. In short, biodiversity is essential to life on this planet and human wellbeing.
When food is wasted, a whole chain of resources goes down the drain as well. Reducing waste by smartening up food economics is crucial to preserve biodiversity.
With all these facts in mind, World Wildlife Fund (WWF) is looking into ways to reduce food waste with support from the Rockefeller Foundation. The new global initiative has a budget of $130 million dollars.
WWF has set to work and realized that focusing on one specific sector to start with could help the initiative to create a model to be replicated by others. And the sector chosen is the hospitality industry, which it says serves around $35 billion worth of food and drinks every year. It says this strategy could also help it gain insight into how food is procured, prepared and served by studying how chefs, servers, managers and customers go about the catering business in all its complexity. The American Hotel and Lodging Association(AHLA) was drafted in as the testing ground for the project.
WWF has also piloted food waste projects in hotels and independent operators across the U.S. to find out more how exactly food is wasted and what can be done about it, both in terms of operations and the culture around food waste. The NGO worked with design firms, leadership consultants and industry experts to develop scalable solutions that the rest of the sector could adopt.
The next stage of the project is a toolkit and resources that will be delivered to the industry onn November 13 in New York. The material is being designed to inspire other brands and properties to take up the food waste reduction challenge.
WWF says that, similarly to the way the planet relies on diversity to be healthy, solutions to problems also requires a diversity of partners and ideas to accelerate and solve them. In fact, we are all responsible to throw food waste in the trash can of history.
Image credit: Pixabay/putevodnik