Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes.
CSR at Campbell: Promoting global wellness and nutrition while building a sustainable environment and honoring our role in society from farm to the family
The Significance of CSR Reporting
This report is a critical testament to our overarching corporate social responsibility (CSR) strategy and commitment to honoring our role as sustainable producers. Communicating to our employees and external stakeholders is an ongoing process today that involves much more diligence and engagement than publishing a single annual report. However, the process of reporting forces a critical look at our actual performance and an accounting of our actions, which in turn ensures we remain accountable to our corporate, social and environmental stakeholders.
This report is the latest segment of a conversation that began more than 140 years ago, when our Company’s founders first started canning quality vegetables and soups from a small warehouse in Camden, New Jersey. Today, reporting is but one element of a much richer conversation among our employees, customers, consumers – and everyone else connected with Campbell Soup Company and our family of brands – about the role of a food and beverage company in our society – its impact, contributions and obligations.
We know not to be reactive, but strategically proactive. With multiple new trends emerging almost daily, at its core, responsible corporate behavior has focused on accountability, transparency and engagement. For companies in the food and beverage sector, however, there are a number of additional dynamics that contribute to the overall picture. Some issues unique to our sector, for example, include sustainable agriculture, responsible sourcing, promotion of human health and sound nutrition, and responsiveness to consumers’ ever-changing expectations of the foods they choose for themselves and their families.
At Campbell, we strive to address each of these issues through a lifecycle lens – from start to end.
Offering consumers a choice of nutritious, delicious and convenient products to suit individual lifestyle and dietary goals
At the heart of Campbell's mission statement, Nourishing People's Lives Everywhere, Every Day, is our commitment to Nourishing Our Consumers their way. Earning and maintaining our consumers' trust is, and always will be, our paramount focus.
This begins with providing a wholesome product portfolio. For more than a century, we have dedicated ourselves to nourishing consumers by providing affordable, nutritious, high-quality, convenient and great-tasting foods.
As a leading food and beverage company, we routinely monitor industry trends so that we can provide consumers with products that meet their needs. Today's consumers are increasingly interested in products that help them get more fruits, vegetables and whole grains into their diet or those that can help them manage their weight or that fit in a heart-healthy lifestyle.
To do that we focus on:
- Enhancing the safety and quality of our products;
- Offering a variety of affordable and convenient foods;
- Using consumer feedback and market research to improve our products;
- Providing value-added services, such as recipes, in our advertising and on our websites; and
- Marketing our products responsibly.
Campbell also understands that it is our responsibility to help educate our consumers. Through our Campbell Nutrition website, advertising and other communications, we provide consumers with information about how our products can fit into a balanced diet. This includes providing consumers easy access to recipes, meal plans, product search tools and nutrition information. An important component of this effort is to provide accurate and reliable labels with ingredients and nutrition information to help our consumers make informed purchasing decisions. In 2012, we agreed to participate in the industry-wide Facts Up Front initiative to provide front-of-label nutrition information. (For more information, see Advancing Social Impact with Consumers.)
Honoring our long-standing commitment to the communities where we live and work
At Campbell, we are committed to making a measurable difference in the communities in which we live and work. We describe our community initiatives, quite aptly, as Nourishing Our Neighbors. Our efforts focus on areas in which we are uniquely capable of making the biggest impact by leveraging our core competencies to drive meaningful change.
Our 2020 destination goals are instrumental in informing our work in the community:
- Measurably improve the health of young people in our hometown communities by reducing hunger and childhood obesity by 50%.
- Make a positive impact on the lives of 100 million youth through our volunteer, community and signature programs.
Core competencies: As a food company, Campbell is uniquely positioned to target hunger relief and childhood obesity. By focusing on our core competencies, we can institute change both through community programming and our brands. Each year, we partner with the National Association of Letter Carriers on Stamp Out Hunger, the largest single-day food drive in the U.S., collecting more than 70 million pounds of food in one day from generous Americans across the country.
Focused diligence: We know we don’t have all the answers. Like with any other community strategy, finding all the right partners and the right approach takes time. By setting our destination goal and starting in Camden, New Jersey, where Campbell is headquartered, we are learning what it will really take to reduce hunger and childhood obesity by 50% in 10 years. By focusing on one community, we are efficiently building the foundation of a program that can be adapted to other Campbell communities in the future with the potential of impacting thousands of youth across the country.
Innovation: We realize that writing regular checks and providing willing volunteers is not enough to answer our planet's most pressing societal needs. We must develop innovative solutions. Campbell employees developed Just Peachy, a shelf-stable peach salsa which utilizes excess peaches which are nutritionally sound, but not suitable for sale. The salsa saves one local farmers cooperative some of its $80,000 in annual dumping fees and creates a sustainable revenue stream for the Food Bank of South Jersey. One hundred percent of the proceeds generated from the sale of Just Peachy support the food bank and its nine hunger relief programs.
Creating a work environment based on trust that encourages innovation, rewards results and embodies our values
At Campbell, we know that our long-term success depends on our ability to maximize shareowner value. We also know that to do this, we must create a work environment based on trust that encourages innovation, rewards results and embodies our values.
Past Year’s Highlights
- Launched Virtual Interviewing
- Honored by the National Business Group on Health as one of the Best Employers for Healthy Lifestyles
- Provided $1.2 million in tuition assistance worldwide
Our Leadership Model
Campbell’s culture will continue to be shaped by our Leadership Model, which outlines essential behaviors every Campbell employee is expected to know and demonstrate. “Inspire trust” anchors this model because we believe trust is at the core of everything we do. From respecting each other to taking responsibility for one’s own actions, trust is a crucial component of our culture.
As we move forward, we are focusing on creating a high-performance culture that embodies Our Values of Character, Competence and Teamwork.
Our Commitment to the Campbell Culture
Campbell's commitment to nourishing the culture of our Company is embodied in The Way We Work, which focuses on our desire to build a safe, diverse, inclusive, engaged and socially responsible workplace that delivers business results with integrity. We want The Way We Work to be more than a slogan for our employees. To start off, each employee must set at least one individual objective that furthers our collective efforts to build and maintain such a workplace during the annual Performance Management process.
Deepening our commitment to environmental stewardship through strategies focused on reducing the resources we use in the production of our products
Campbell’s commitment to sustainability has evolved over more than 140 years into a set of business strategies and goals that will help us reduce our environmental footprint, as well as manage compliance, cost and efficiency.
This strategy has kept us focused on providing sustainable solutions — for our business as well as our stakeholders — especially in the areas of sustainable packaging, agriculture, plant operations, logistics and transportation. We take a precautionary approach to the environment by seeking to apply processes or practices with less environmental impact when possible. To integrate these environmental programs throughout our global business operations and ensure they have the biggest impact possible, we have established long-term destination goals and performance targets in six key areas:
- Carbon intensity
- Water conservation
- Waste management
- Sustainable packaging
- Sustainable agriculture
2020 Environmental Sustainability Destination Goals
- Cut the environmental footprint of our product portfolio in half (water and greenhouse gas [GHG] emissions/tonne product produced)*
- Reduce energy use by 35%, and source 40% of the electricity used from renewable or alternative energy sources
- Recycle 95% of waste generated globally
- Eliminate 100 million pounds of packaging from Campbell products
- Deliver 100% of global packaging from sustainable materials (renewable, recyclable or from recycled content)
- Reduce water use per lb. of ingredient by 20%
- Reduce nitrogen applied per lb. of ingredient by 10%
- Reduce GHGs per lb. of ingredient by 20%
*Relative reduction goals for energy use, water use and waste recycling in our operations are based on a baseline year of FY2008 performance.
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