Branding CSR News

Better Safe Than Sorry: Assessing PFAS Risk

Blog

Are you holding off on assessing the risk of PFAS at your facility? A “wait and see” approach could result in a potential damage to your brand and investor relations.

To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Article

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.

Marketers Speak to the Power of Purpose at the Cannes Lions

By MaryLee Sachs
Article

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Newly named president places bets on 'agile long termism'
Article

By Lisa Granatstein

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Mars CMO: Marketing Industry Making Good Progress on Diversity

Multimedia with summary

In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

Watch the video here. 

 

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

HanesBrands and National Park Foundation Launch Exclusive New Apparel Collection During National Park Week

Golden Gate, Rocky Mountain, Zion and Sequoia grace T-shirts benefiting the National Park Foundation and inspiring people to #FindYourPark/#EncuentraTuParque
Press Release

WINSTON-SALEM, N.C., April 25, 2018 /3BL Media/ – America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too.

To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks.

An Iconic Brand Turns 50

by Steve Olenski
Article

Many moons ago, German philosopher Arthur Schopenhauer said: "... once you're over the hill you begin to pick up speed." His quote was presumably in reference to a person turning 50 (or getting older), which back in the day was considered old. As one who passed that milestone a few years ago I am many things but old ain't one of them.

Celebrating Shared Value (CSV)

Blog

Since the first day that I started working in corporate social responsibility (CSR) in the late 1980’s – under the wise tutelage of Reynold Levy, then president of the AT&T Foundation – I both learned and asserted that the purpose of any good corporate philanthropy or CSR program was to find the intersection between societal needs and the business interests of the company and to create real impact for both -- paying attention to a company’s various stakeholders and conducting your business in a responsible manner with an eye on the long-term value for business and society.

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