Branding CSR News

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

HanesBrands and National Park Foundation Launch Exclusive New Apparel Collection During National Park Week

Golden Gate, Rocky Mountain, Zion and Sequoia grace T-shirts benefiting the National Park Foundation and inspiring people to #FindYourPark/#EncuentraTuParque
Press Release

WINSTON-SALEM, N.C., April 25, 2018 /3BL Media/ – America’s national parks come in all shapes and sizes. And now, an exclusive new collection of apparel celebrating the magnificence of America’s natural, cultural and historic treasures does too.

To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks.

An Iconic Brand Turns 50

by Steve Olenski
Article

Many moons ago, German philosopher Arthur Schopenhauer said: "... once you're over the hill you begin to pick up speed." His quote was presumably in reference to a person turning 50 (or getting older), which back in the day was considered old. As one who passed that milestone a few years ago I am many things but old ain't one of them.

Celebrating Shared Value (CSV)

Blog

Since the first day that I started working in corporate social responsibility (CSR) in the late 1980’s – under the wise tutelage of Reynold Levy, then president of the AT&T Foundation – I both learned and asserted that the purpose of any good corporate philanthropy or CSR program was to find the intersection between societal needs and the business interests of the company and to create real impact for both -- paying attention to a company’s various stakeholders and conducting your business in a responsible manner with an eye on the long-term value for business and society.

Caring About the Game

Blog

“It seems to be easier to win the game when you care about the game.” 

The morning after the Super Bowl seems an appropriate time to write about the game, but it’s not actually the game of football that I’m interested in.  It’s the game of business and what it takes to win in 2018.

Advertisers Fumble in Super Bowl LII

Blog

Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

National Park Foundation & HanesBrands Kick Off New Partnership Supporting America’s National Treasures

Celebrating Its 50th Year, the Official Nonprofit Partner to The National Park Service Adds Another Global Company to Its Roster
Press Release

WASHINGTON, D.C., February 6, 2018 /3BL Media/ -- Perfectly timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.

Green Charge Is Now ENGIE Storage

Blog

For years, people have known Green Charge as one of the industry’s most respected energy storage companies. Without much fanfare, we spent years honing our GridSynergy™ energy storage solution to help commercial customers reduce their energy costs, and partnering with solar providers and EV charging companies to power the world more sustainably and efficiently.

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