A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
At Essity we believe that the work aimed at fulfilling the SDGs will make the world a little better at the same time as they create good business opportunities for companies around the world. Not least in the fields of health, hygiene and sanitation, where we have outstanding expertise. We at Essity are determined to do what we can to contribute to achieving the 17 SDGs.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:
How One Agricultural Training Ground is Changing Traditional Farming Methods Across Zambia
Mr. Cipolo worked at an airport in Lusaka, Zambia for most of his adult career. In 1994, at the age of 50, he was suddenly laid off. He applied to other jobs in the city but no one wanted to hire him because of his age. Yet he still needed a full-time income to support his family. He tried farming, but after balancing his books at the end of first year, he found he was losing money.
Award recognizes LIXIL’s initiatives to address global sanitation challenge
TOKYO, January 8, 2019 /3BL Media/ – LIXIL, maker of pioneering water and housing products, on December 21 received the Deputy-Chief’s Award (from the Minister of Foreign Affairs) at the second Japan SDGs Awards, sponsored by the SDGs Promotion Headquarters comprising all cabinet ministers. The Japan SDGs Awards recognize exceptional efforts by companies and other organizations toward achieving the Sustainable Development Goals (SDGs) established by the United Nations.
Dedicating one of the largest, solar-powered water treatment plants in Liberia and West Africa
On November 28, 2018, community officials, the Liberian government, and officials from the U.S. Agency for International Development (USAID) celebrated the dedication of the Sanniquellie City water treatment plant. As part of the USAID Liberia Municipal Water Project (LMWP), Tetra Tech designed a solar-powered water treatment plant and public distribution system, placing kiosks within 500 meters of homes to reduce the time families spend collecting water to under 30 minutes.
Learn How to Implement the Streamlined AWS Standard at your Site
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Please join SCS Global Services and the Alliance for Water Stewardship (AWS) to learn about the revised AWS Standard Version 2.0 on a webinar January 30, 2019 at 2:00 pm (EST). The AWS Standard is the only comprehensive global benchmark for responsible water stewardship which provides guidance to major water users seeking to assure responsible water governance, balance, quality, and healthy water-related sites and values.
With AIDAnova and the concept of Green Cruising, AIDA sets new standards – that’s what the jury says.
ROSTOCK, Germany, November 26, 2018 /3BL Media/ On the evening of November 22, 2018, the associations of the gas industry presented the German Gas Industry Innovation Award for the 20th time in Berlin. AIDA Cruises was honored in the category Mobility & Transport for building the world’s first LNG cruise ship, AIDAnova, as part of its “Green Cruising” concept.