Consumers today are extremely conscious about what kinds of products they’re purchasing for their bodies, homes, and businesses, and with so many choices available it’s hard to know what products may be guilty of some of the “Seven Sins of Greenwashing” — otherwise known as stating a product is generally natural, green friendly, or organic, when it has undergone zero testing or certification.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
At Essity we believe that the work aimed at fulfilling the SDGs will make the world a little better at the same time as they create good business opportunities for companies around the world. Not least in the fields of health, hygiene and sanitation, where we have outstanding expertise. We at Essity are determined to do what we can to contribute to achieving the 17 SDGs.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:
How One Agricultural Training Ground is Changing Traditional Farming Methods Across Zambia
Mr. Cipolo worked at an airport in Lusaka, Zambia for most of his adult career. In 1994, at the age of 50, he was suddenly laid off. He applied to other jobs in the city but no one wanted to hire him because of his age. Yet he still needed a full-time income to support his family. He tried farming, but after balancing his books at the end of first year, he found he was losing money.
Award recognizes LIXIL’s initiatives to address global sanitation challenge
TOKYO, January 8, 2019 /3BL Media/ – LIXIL, maker of pioneering water and housing products, on December 21 received the Deputy-Chief’s Award (from the Minister of Foreign Affairs) at the second Japan SDGs Awards, sponsored by the SDGs Promotion Headquarters comprising all cabinet ministers. The Japan SDGs Awards recognize exceptional efforts by companies and other organizations toward achieving the Sustainable Development Goals (SDGs) established by the United Nations.
Improving utility performance and efficiency with real-time data
Rob Ivanovic is a senior engineering project manager with 20 years of experience in water treatment, wastewater treatment, and water distribution involving SCADA and DCS planning, design, programming, implementation, and testing. He has managed numerous engineering, construction, configuration, and start-up projects.