Green Marketing CSR News

MEDIA ADVISORY: Marketing Leaders To Meet on the Sidelines of the United Nations General Assembly To Discuss Marketing Purpose and the SDGs

Summary: 

Accenture Interactive’s Brian Whipple, RBI’s Fernando Machada, Salesforce’s Stephanie Buscemi and Global Brain’s David Kingsbury unite in the business of a better world

Press Release

Accenture Interactive’s Brian Whipple, RBI’s Fernando Machada, Salesforce’s Stephanie Buscemi and Global Brain’s David Kingsbury unite in the business of a better world

In 2020, Socially Conscious Marketing Has Taken Over — for Good

Article

by Andrew Forman

There’s no question that many businesses are ready to make giving a bigger part of their operations than ever. A recent study from Aflac found that although “56% of business executives claim moderate to significant negative company revenue impact due to the COVID-19 epidemic, 74% are willing to significantly or moderately increase corporate giving going forward.”

Ørsted Partnerships: Boston Red Sox

Summary: 

Through our sponsorship policy, we aim to support progress towards our vision, promote awareness and education regarding sustainability, or represent value to the local communities in which we do business.

Blog

Through our sponsorship policy, we aim to support progress towards our vision, promote awareness and education regarding sustainability, or represent value to the local communities in which we do business.

Virtually Experience the Porter Novelli Purpose Summit

Blog

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

Charity: Food

Blog

During the COVID-19 pandemic crisis, the issue of food security for vulnerable communities and frontline responders has taken on increased relevance and importance. There are hundreds of nonprofit organizations that are working in this critical area around the world, and their efforts are to be congratulated, appreciated and supported by all of us. Here are five organizations that are responding in herculean ways to combat food insecurity and help those most in need during this health crisis:

On #GivingTuesdayNow, American Express is Expanding Its Global Support in the Fight Against COVID-19

Press Release

NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.

At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19. 

The CVS Health Foundation and CATCH Global Foundation Premier New ‘Be Vape Free’ Virtual Field Trip April 30th in Partnership with Discovery Education

Virtual Learning Opportunity Empowers Students and Families to Make Healthier Science-Based Decisions About E-Cigarette Use
Press Release

SILVER SPRINGS, Md., Monday, April 27, 2020 /3BL Media/ – According to the Food and Drug Administration, 5 million youth in the United States currently use e-cigarettes: 1 in 4 high school students (27.5%) and 1 in 10 middle school students (10.5%). Vaping increases a person’s chance of experiencing complications from upper respiratory illnesses and some researchers believe there exists a relationship between vaping and COVID-19 patients.

American Express Launches ‘Stand for Small’ Coalition to Support U.S. Small Businesses

New digital platform brings together more than 40 companies across multiple industries to provide meaningful support to small businesses during the COVID-19 crisis and recovery efforts through 2020
Press Release

April 21, 2020 /3BL Media/ - American Express (NYSE: AXP) today announced it has established ‘Stand for Small,’ a coalition of more than 40 companies across media, technology, consumer goods, professional services, and many other industries, that have come together to provide meaningful support to small businesses as they navigate the impacts of Covid-19.

American Express’ Commitment to Backing Colleagues, Customers and Communities Affected by COVID-19

Press Release

April 10, 2020 /3BL Media/ - For more than 170 years, American Express has been committed to backing our colleagues, our customers, our partners and the communities we serve around the world. As we navigate the COVID-19 pandemic, this commitment is more important than ever, and we wanted to share an update on some of the actions we’ve taken during this unprecedented time. 

Hilton and American Express to Donate Up to 1 Million Rooms to Frontline Medical Professionals During COVID-19 Crisis

Press Release

Hilton (NYSE:HLT) and American Express (NYSE:AXP) today announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

Beginning next week, Hilton and American Express will make rooms available without charge to doctors, nurses, EMTs, paramedics and other frontline medical staff who need a place to sleep, recharge or isolate from their families through the end of May.

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