WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
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Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.
Sustainability needs evidence. Evidence enables us to better understand how our actions affect the environment. It empowers us to make more sustainable choices, both as consumers and as managers. For example, as managers, is that new initiative really going to reduce water usage? As consumers, is recycling that peanut butter jar worth all the energy it takes to clean it out? (For the record: cleaning out that peanut butter jar, especially if it’s plastic, is probably not worth it.)
Center made possible by contribution in memory of late OSB Trustee M. Christine Murphy and Green Mountain Energy Sun Club grant
Press Release
PHILADELPHIA, May 10, 2019 /3BL Media/ – Local officials will join Overbrook School for the Blind (OSB) students, staff, and Board of Trustees, for a ribbon cutting ceremony to celebrate the opening of the M. Christine Murphy Horticulture and Education Center - a LEED-Silver certified and planned Net Zero Energy greenhouse - on Friday, May 10 at 10 a.m.
Nation’s longest-serving renewable energy retailer celebrates Earth Month with new solar plan
Press Release
HOUSTON, April 22, 2019 /3BL Media/ –In celebration of Earth Month, today Green Mountain Energy announced its customers prevented more than 9.9 billion pounds of carbon dioxide in 2018 by choosing cleaner electricity and
UPS, Mohawk Industries and SunTrust Foundation will share stories of corporate responsibility at a networking forum hosted by 3BL Media
Press Release
ATLANTA, March 13, 2019 /3BL Media/ -- 3BL Media, the world’s leading communications partner for purpose-driven organizations, will hold the next in its series of Corporate Responsibility Stories lunch-and-learn events hosted by UPS on April 17.
The number of companies setting public energy or sustainability goals is on the rapid rise. Recent research from GreenBiz and Schneider Electric shows that more than 50% of companies have set these goals, with still others seriously considering them. For many companies, 2020 marks a key milestone in achieving their goals on time, and gaps in the marketplace suggest that corporate progress is lagging.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.
In the first of a series of interviews with the sponsors of the Sustainability Awards 2018, Georg Müller-Hof, VP marketing, introduces Avery Dennison’s sustainability vision to Packaging Europe.
