They’re spotting sharks before they strike, delivering medical supplies to isolated regions and getting pipelines and bridges repaired before they fail.
It was a December day, early summer in Australia. Two busloads of schoolchildren had just splashed into the water at Secret Harbour, a beach on the Indian Ocean, when a drone swooped down from the sky and issued a deafening order to clear the water. The drone, equipped with vision-recognition technology, had identified a 10-foot shark swimming in a zigzag pattern just 100 yards from the beach.
See why 2018 Miss America Cara Mund and Chloe Davison, childhood cancer survivor, are excited about My Special Aflac Duck™, which Aflac is giving to newly diagnosed pediatric cancer patients in the U.S. free of charge in hopes of providing a comforting companion during treatment.
How businesses, big and small, are connecting with customers by doing good
by Catherine Hernandez-Blades
Ms. Hernandez-Blades is senior vice president, chief brand and communications officer at Aflac. Her responsibilities include Advertising, Brand Strategy, Social Media and Corporate Communications, including Aflac’s award-winning corporate social responsibility program.
by Catherine Hernandez-Blades, Chief Brand & Communications Officer, Aflac
Long gone are the days of disengaged consumers, whose allegiance is garnered merely through coupons and loyalty programs. Today’s customers are increasingly sophisticated and selective. They like to keep their finger on the pulse of the companies with which they have chosen, or are thinking of choosing, to do business. Does the business align with their values? Is it engaged with the community, and what is it doing for the greater good?
As Scotiabank steps up its Nutrition for Learning (NFL) programme, targeting students in 38 primary level institutions, it recently hosted workshops for several school canteen cooks. The workshops, which have been conducted by master chef Jacqui Tyson, sought to equip canteen and administrative personnel in schools with the knowledge and skill to prepare nutritional and healthy meals for students.
Harnessing the power of data throughout the project life cycle
Across Tetra Tech’s markets, nearly all clients share the need for actionable information that can drive decision making. Big data began bursting onto the scene some 25 years ago, inundating our information-hungry clients with megabytes and gigabytes of facts and figures that soon became a flood of petabytes and zettabytes. Managers thirsty for relevant intelligence were drowning in oceans of data, wondering what was important, what was essential, and what was urgent information.
We are proud to announce that Whirlpool EMEA has won the Web Marketing Festival award in the category “Digital Food” for its Moments not to be Wasted, the edutainment program within primary schools in Europe aiming to raise awareness on the social and environmental value of food and the importance of not wasting it.
Most of us in the developed world take soap for granted. It’s a pervasive part of our consciousness and our lifestyle: It lives in our bathrooms, our kitchens, under our sinks and in our camping supplies. It’s a necessity, but few of us in North America would think of it as a sign of affluence.