The insurance company's duck robot may seem like an obvious success story, but required an appetite for risk and long-term commitment.
CANNES — At a time when the concept of brand purpose appears increasingly vogueish, Aflac provided a salutary reminder that brands can drive positive change during a Cannes Lions session that explored the insurance company's interactive duck robot.
The smart toy robot (My Special Aflac Duck) has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through such a troubling period.
It’s rare when a branded product can connect with a child deeply. But My Special Aflac Duck - modeled after Aflac's longtime mascot - is doing just that with hundreds of children who are battling cancer. And the smart toy is helping them through perhaps the most difficult time of their lives.
The interactive toy, which won the Best Use of Technology award at the 2019 Drum Marketing Awards USA, is also up for several Cannes Lions awards this year and won the ‘Tech for a Better World’ award at CES 2018, where it was introduced.
New Thick & Easy® Coffee Sticks bring great tasting coffee to those with swallowing difficulties
AUSTIN, Minn., July 15, 2018 /3BL Media/ - Hormel Health Labs, a leader in health and nutrition products and part of the Hormel Foods Corporation (NYSE:HRL) family of companies, has introduced new and improved Thick & Easy® Coffee Sticks, bringing the simple pleasure of drinking a cup of coffee to those on a dysphagia diet. Dysphagia is the medical term used to describe difficulty swallowing, and affects millions of people, including 1 in 25 adults. Dysphagia can occur in any age group but is most common in adults.
The Novartis Foundation is sharpening its focus to concentrate fully on reimagining how data, digital and AI can transform global health.
BASEL, Switzerland, July 8, 2019 /3BL Media/ – The Novartis Foundation is sharpening its focus to concentrate fully on reimagining how data, digital and AI can transform global health. This new mandate builds on 40 years of striving for sustainable impact on health in low-income populations, most recently by focusing on leprosy elimination and cardiovascular health, in addition to digital health.
Pfizer is committed to ensuring that the manufacturing, use and disposal of our products, including antibiotics, does not adversely affect human health or the environment. Core to this commitment is taking action to assess and reduce, as needed, the risk of antibiotics in wastewater from Pfizer and supplier manufacturing facilities
Our approach to global health challenges unleashes the full power of our resources to help strengthen healthcare systems and increase access for the most vulnerable people around the world. Pfizer’s commitment to skills-based volunteering deploys one of our greatest assets, our colleagues, to help NGOs around the world to address pressing health issues in resource-challenged settings. The Global Health Fellows (GHF) and Global Health Teams (GHT) programs place Pfizer colleagues on skills-sharing assignments with key partner organizations to help strengthen local health systems.
3form and LightArt have engaged leading third-party certification body, SCS Global Services, to provide life cycle assessments, EPDs, LPC assessments.
SALT LAKE CITY, July 1st, 2019 /3BL Media/ — Award-winning material and product innovators 3form and LightArt are excited to announce their newest efforts in a long-standing commitment to manufacture quality products with a focus on human health, the environment, and social equity. Recognizing that the accelerating rates of the climate crisis, habitat and species loss, and human health concerns requires more than a status quo response, the companies are pursuing Living Product Challenge (LPC) and LEED V4.1 optimization certifications.
It was hard enough that Savi Abdallah-Sinha was only a 2-year-old when he began undergoing chemotherapy treatment to rid his body of leukemia.
What made his situation even more difficult, his parents say, was knowing that the little boy was so young he lacked the words to communicate the many varieties of acute pain he was experiencing. Each time a new drug was introduced or a round of treatment completed, the boy’s inner world remained largely mysterious to the adults caring for him.
CANNES, FRANCE—From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV commercial attention-getter to a trusted friend for children with cancer. The plush Alfac duck robot, with naturalistic movements, comes to life with quacks and nuzzles, but it also helps kids communicate.