Marketing, Media & Communications CSR News

A Seemingly Symbolic Activist Action Actually Shifted the Climate Change Debate

Article

 

New study by Erb Institute faculty, Andy Hoffman and former Erb Postdoc Todd Schifeling shows McKibben's fossil fuel divestment effort to have positive, if unexpected results.

On the face of it, Bill McKibben’s effort through 350.org to have universities divest fossil fuel assets had limited success. Only a handful of institutions pledged to divest and it didn’t affect the stocks of fossil fuel companies.

Carnival Corporation Raises Record $335,000 for American Cancer Society

World’s largest leisure travel company and its flagship brand, Carnival Cruise Line, surpass goal and become second-largest U.S. Corporate Relay For Life donor with 2017 contribution
Press Release

MIAMI, October 19, 2017 /3BL Media/ - Carnival Foundation, the charitable arm of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's largest leisure travel company, held its second Relay For Life fundraiser Friday, Oct. 13, 2017, for American Cancer Society.

Carnival Cruise Line, Brees Dream Foundation Team up for Fun Sweepstakes Awarding Free Cruise Each Game Saints Throw for 300 Yards This Season

Press Release

MIAMI, October 19, 2017 /3BL Media/ - Carnival Cruise Line – the Official Cruise Line of the New Orleans Saints – and the Brees Dream Foundation have teamed up for a fun sweepstakes awarding a different lucky fan a free cruise each time the Saints pass for more than 300 yards in a game during the 2017 season. 

A 17-year veteran and the MVP of Super Bowl XLIV, Brees is one of the most prolific passers in NFL history with an NFL record 113 career 300-yard passing games, including the playoffs.

Shakira’s Fundación “Pies Descalzos” and Costa Cruises Together for the Construction of a School in Colombia

Summary: 

In Barcelona Shakira and Neil Palomba, President of Costa Cruises, announced the official start of the project with a symbolic "First brick" delivery ceremony. The school will be built in Cartagena (Colombia), with scheduled delivery in June 2019, providing education and support to 1,300 local students and the entire close communities involved.

In Barcelona Shakira and Neil Palomba, President of Costa Cruises, announced the official start of the project with a symbolic “First brick” delivery ceremony. The school will be built in Cartagena (Colombia), with scheduled delivery in June 2019.
Press Release

In Barcelona Shakira and Neil Palomba, President of Costa Cruises, announced the official start of the project with a symbolic "First brick" delivery ceremony. The school will be built in Cartagena (Colombia), with scheduled delivery in June 2019, providing education and support to 1,300 local students and the entire close communities involved.

The Ad Council Launches “CreateForChange” to Connect Creative and Media Professionals Across the Country With Social Causes

Press Release

NEW YORK, October 18, 2017 /3BL Media/ - The Ad Council, the nonprofit leader behind iconic and impactful public service campaigns including Smokey Bear and “Love Has No Labels,” joins the Taproot Foundation to announce CreateForChange, a program that connects advertising, media, technology and communications professionals to nonprofit causes. Lisa Sherman, President and CEO of the Ad Council, and David Sable, Ad Council Board Chairman and Global CEO of Young & Rubicam, announced the program yesterday at the Ad Council’s Board of Directors Meeting.

LA Kings to Host Annual Hockey Fights Cancer™ Night at STAPLES Center on Oct. 18

Hockey Fights Cancer™ Night, presented by Amgen’s Breakaway from Cancer®, to raise funds and awareness for those impacted by cancer
Press Release

LOS ANGELES, Oct. 17, 2017 /3BL Media/ – AEG’s Los Angeles Kings’ annual Hockey Fights Cancer™ Night, presented by Amgen’s Breakaway from Cancer®, will take place Wednesday, October 18, 2017 at STAPLES Center as the Kings host the Montreal Canadiens beginning at 7:30 p.m.

Ontario Reign players and staff will be present for this organization-wide showing of support for the league-wide initiative.

SC Johnson Provides Support for Earthquake Recovery

Company Donates $100,000 to Red Cross for Ongoing Relief Efforts in Mexico
Press Release

RACINE, Wis., October 17, 2017 /3BL Media/ – SC Johnson today announced the donation of $100,000 to the Red Cross to help relief efforts following the earthquakes and aftershocks that devastated parts of Mexico.

“Our hearts go out to all of those impacted by this terrible disaster,” said Fisk Johnson, Chairman and CEO of SC Johnson. “SC Johnson has operated in Mexico since 1954 and our roots run deep here. We hope our donation provides relief to those in need.” 

Erb Institute | Business for Sustainability - Why You Need Both a Picture and a Thousand Words

Blog

To be heard in many public debates, you may need more than the proverbial picture that’s worth a thousand words—you may need both a picture and a thousand words.

Language choice
Labels and metaphors are powerful. Well-chosen ones evoke positive imagery, emotions and values, while poorly chosen ones can be disastrous. For example, “global warming” is a much more divisive term than “climate change.”

CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference

DaSilva will join the stage with Khobi Brooklyn of Converse to share insights on connecting with Gen Z through causes
Press Release

BOSTON, October 16, 2017 /3BL Media/ – Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.

Subaru of America Aims to Improve Lives of Furry Friends with “Subaru Loves Pets” Initiative in October

Subaru retailers nationwide will host supply drives for shelter animals in need throughout October
Press Release

CHERRY HILL, NJ, October 17, 2017 /3BL Media/ – This month, Subaru of America, Inc. will host its “Subaru Loves Pets” initiative with the help of the American Society for the Prevention of Cruelty to Animals® (ASPCA®) and BARK, the makers of BarkBox.

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