Public Relations CSR News

General Motors Donates First-Generation Self-Driving Test Vehicle

The first-generation self-driving test vehicle is displayed in The Henry Ford Museum’s “Driving America” exhibit
Blog

When General Motors’ self-driving technology made its debut in 2016 in Cruise Automation test vehicles on the streets of San Francisco, it marked a significant step in our journey to zero crashes, zero emissions and zero congestion.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Read more here

President Barack Obama Keynotes on Inclusion: The Time is Now

Press Release

DALLAS, February 19, 2019 /3BL Media/ The National Diversity Council will host the 2019 National Diversity and Leadership Conference on April 8-12, 2019 at the Hilton Anatole Hotel and the Renaissance Dallas Hotel. This year’s theme is “Inclusion: The Time is Now.” The five-day conference will feature big-name keynote speakers such as President Barack Obama, award winning actress America Ferrera, General Colin Powell, and over sixty industry experts offering insight on the importance of diversity & inclusion in the workplace.

5 Books That Every Leader Should Be Reading Now

Blog

The beginning of a new year is always a good time to be reconsidering one's reading list.  With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.  Some of them are new, some are more vintage, but all of them have lessons for leaders that are not only worthwhile, but increasing important in our highly competitive and chaotic world.

Markstein Appoints Public Relations Veteran Sheila McLean to Head New Washington, D.C. Office

Expansion Marks Continued Growth for Markstein
Article

Markstein, a full-service marketing communications agency, today announced the opening of its Washington, D.C. office and appointment of Sheila McLean as president, Mid Atlantic. McLean will lead D.C. operations as Markstein expands to serve its rapidly growing issues/crisis, public affairs and advocacy work.

LIVE Twitter Chat on #GenerationForChange Hosted by Mars, Incorporated, Tuesday, December 4th, 2018 at Noon ET

Press Release

KATOWICE, Poland, November 29, 2018 /3BL Media/ — Be sure to join us for a LIVE one-hour #GenerationForChange Twitter Chat during COP24 in Poland. This virtual event will be hosted by Mars, Incorporated. Joining Mars for the December 4 chat are leaders from The Climate Group, EDF, The Nature Conservancy and Oxfam. TriplePundit and 3BL Media will moderate the chat.

Companies Now Required to Speak Out on ESG Issues: New Research

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
 
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
 

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
Press Release

NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.

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