Eastman is driving innovation by identifying and assessing global macro trends and disruptions. We know that applying our global experts and world-class technology platforms to the world’s challenges will allow us to create a pipeline of sustainable innovation that enhances the quality of life in a material way.
The Eastman Equation: Challenge + Partner + Eastman = Impact
The intersection of business and values has been the site of several collisions lately—some accidental, some accidents waiting to happen.
While the subjects in question have varied from CEO activism and governance to issues of ethics and data privacy, the end point is the same: In business 2018, values matter, more than ever. No company looking to its future viability can afford to avoid making choices—and statements—about what it stands for while avoiding pitfalls and misguided actions.
HP Inc. says that sustainable impact was a key differentiator for more than $700 million in new business last year. The company’s newly published 2017 Sustainable Impact Report shows a 38% year-over-year increase in sales bids with sustainability requirements.
“In 2017, customers with sustainable purchasing criteria — including criteria related to eco-labels — represented a total of approximately $15.8 billion of existing and potential business revenue,” the report says.
Traditional wisdom states that companies should stay away from politics, at least publicly. But over the past few years a remarkable number of companies have begun to take public stances on social and political issues.
Learn how to approach potentially divisive issues, when to weigh in and why remaining neutral is not always the best option in 3BL Media's eBook, Stand or Sit: Changing Roles of Companies & CR Directors in Politically Divisive Times.
One day of the year has started to appear earlier and earlier on the calendar: Earth Overshoot Day. This year falls on August 1st. Earth Overshoot Day marks the date when humanity’s annual demand on nature exceeds what Earth’ s ecosystems can renew in that year. What does this date mean?
Innovation is imperative for meeting the needs of our changing world.
We know we must create far more value than the resources we use or the future is not sustainable. And as the purchasing power of the world grows, we can add tremendous value by enabling sustainable consumer choices.
While this innovation imperative is critically important, innovation is hard. True innovation changes behaviors and occurs at the confluence of an unmet need, a creative mindset, and the right resources which together can solve the problem.
August 2, 2018 /3BL Media/ - Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past year. The interactive report is available online at www.eastman.com/sustainability.
Creating a new image for established brands can feel downright impossible at times, particularly if that brand is Mohawk Group. With almost 150 years at the forefront of the flooring industry, Mohawk enlisted global architecture and design firm Gensler to use the opportunity to push the brand’s image beyond common conceptions in the design of their 8,500-square-foot New York City flagship showroom.
In working toward Hallmark’s ambitious 2020 Environmental Goals, the company regularly incorporates positive strides for the environment with the needs of the business. In years like 2017, it can be a balancing act between what is required to grow the business and what is needed to maintain forward progress on environmental goals.