On February 18, 21st Century Fox and the National Geographic Channel launched a new social media campaign to drive support and awareness for girls' education. The initiative extends through March 10, giving viewers the chance to celebrate this year's International Women's Day by taking part in the campaign and contributing to the education of the more than 60 million young women who are out of school around the world.
Awards honor the entertainment industry's outstanding social responsibility initiatives
FOX Sports and the National Geographic Channels are among the nominees for the Second Annual Cynopsis Social Good Awards, which honor the entertainment industry’s outstanding social responsibility initiatives. The winners will be announced at the Social Good Awards Breakfast on Thursday, April 7, in New York City.
The nominations for 21st Century Fox businesses include the following:
In an effort to help the more than one million young people in the United States who experience homelessness every year, the cast of FOX's hit musical special Grease: Live partnered with DoSomething.org for its annual Teens for Jeans campaign, encouraging youth to collect jeans for the homeless. FOX promoted the campaign across its social media platforms during the live broadcast on Sunday, January 31, and members of both the cast and the audience got involved, as well.
Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts.
For the second year in a row, FOX dedicated its primetime Thanksgiving Day broadcast to the All-Star Dog Rescue Celebration, a two-hour television special honoring select organizations and everyday citizens who are on the frontlines of the animal rescue movement.
Join speakers from Benevity, Google, 92Y and Triple Pundit
"Giving Tuesday," celebrated after the retail extravaganza of Black Friday and Cyber Monday, has grown into an incredible movement in a short period of time. It proves to us that individuals are hungry for opportunities to give back. So what if it wasn't just one day a year? What if the Giving Tuesday movement grew into a rallying cry of giving back to one's community every day of the year? And how can companies help lead the charge and foster a culture of mass participation in giving and volunteering throughout the year?
It’s likely that you – or at least your Twitter feed – noticed that yesterday was #GivingTuesday. This effort first took place in 2012 as a global day dedicated to sparking more generosity during the holiday season, on the heels of the consumption-focused events of Thanksgiving, Black Friday and Cyber Monday. Over the past four years, #GivingTuesday has become a global movement that has inspired millions of individuals to open their hearts and wallets and give to important causes.
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