CSR News

Cause Marketing that Really Gives Back for the Holiday Season and Beyond: What Companies Need to Know

Blog from
Nov 22, 2010 12:30 PM ET
Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. With Pepsi cancelling its 23 year stint of Super Bowl commercials to instead invest $20 million in a philanthropic social media project, it is safe to say that social responsibility has gone mainstream.
 
A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Cone recently found that 83% of consumers (85% of those aged 18-24 years) wish more of the products, services and retailers that they use would support causes and 80 % of consumers (...

Press Release from
Nov 22, 2010 11:45 AM ET

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.


Blog from
Nov 22, 2010 11:08 AM ET

For years, when it comes to cause marketing, brands have focused the lion's share of attention on women. According to the new Advertising Age article, that's a huge mistake.


12-part series looks at the impact of corporate social responsibility on publicly traded companies.

Press Release from in Business & Trade
Nov 22, 2010 10:50 AM ET

(3BLMedia/theCSRfeed) Northampton, MA / New York, NY - November 22, 2010 -  3BL Media, the experts in corporate social responsibility (CSR) and sustainability communications, has recently launched CSRreport Special Edition: “CSR for Investors” on Reuters Insider. The 12-part video series will give an overview of how corporate social responsibility is affecting the bottom line of public companies, and how investors and traders need to include CSR in their decision-making.


Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

Blog from
Nov 22, 2010 10:41 AM ET

With the speed of business sustainability information rapidly increasing and global eco awareness constantly expanding, it has become increasingly important for companies to leverage the right sources to capture and access information.  The questions we often pose in our sustainability consulting: where is this information coming from and is the feedback specific enough for your business to take action?


Deepak Chopra, President, Pitney Bowes Canada Ltd.

Press Release from
Nov 22, 2010 10:00 AM ET

TOPIC: Opening Keynote: Building Strength Through Business Adversity
Plenary Session 1 at Workplace Diversity and Inclusiveness Forum: Translating Diversity into Business Advantage
Monday, December 6, 2010 at 8:30 a.m.
Toronto, Ontario
Priority Code: 3BL1

Register now!


Canada prides itself on its universal healthcare system, however the stark reality is that millions of Canadians have limited or no access to healthcare.

Press Release from
Nov 22, 2010 9:00 AM ET

Canada prides itself on its universal healthcare system, however the stark reality is that millions of Canadians have limited or no access to healthcare. They are the poor and homeless, street youth, victims of domestic violence, Aboriginals, and those living with mental illness and battling addictions. Some live in remote northern areas, others in small towns and in our busiest urban streets.

This exhibition is part of AstraZeneca Canada’s corporate citizenship initiative called Frontline Health, which supports dedicated health professionals who work with Canada’s most vulnerable populations. It’s a program intended to highlight a significant healthcare issue and address a great unmet need across Canada...


The report openly discloses the company's 2009 environmental performance, & also reports on labour practices, public consultation & community investment, governance, & economic performance

Press Release from
Nov 22, 2010 7:30 AM ET

 (3BLMedia/theCSRfeed) November 22, 2010 - Capital Power Corporation’s first corporate responsibility report, Moving in the Right Direction http://www.reportalert.info/ra/profiles/CapitalPower/2010/?ID=34125, has received an A+ level of reporting under Global Reporting Initiative guidelines.


Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines

Press Release from
Nov 19, 2010 4:00 PM ET

FTC's Green Guides: Impacts On Renewable Energy Marketing: Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines. Wednesday, December 1, 2010, at 11 am PDT/ 2 pm EDT.

A webinar with Aaron Hendelman, Partner, Wilson Sonsini Goodrich & Rosati; Robin Quarrier, Green-e Analyst & Counsel, Center for Resource Solutions; and Laura Thompson, Director of Technical Marketing & Sustainable Development, Sappi Paper


Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

Blog from
Nov 19, 2010 2:13 PM ET

“If I knew then what I know now, I would have made a different decision”.  Will these be the parting words of your organization? 


Sustainability is a new of Dimension of Well-Being and Health for EcoAware Dads, with far reaching implications for businesses

Press Release from
Nov 19, 2010 12:01 PM ET

EcoFocus Worldwide announced the release of its new Consumer Trend Watch Report: "Making Way for EcoAware Dads!"  The new report highlights the opportunities available to CPG's and businesses in a market that includes 25% of all men and 64% of all Dads.  For more information or to purchase a copy of the report “Making Way for EcoAware Dads!” please contact Sean Lucey at 727-743-2352, sean@ecofocusworldwide.com


Press Release from
Nov 19, 2010 11:45 AM ET

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.


The report discusses the material issues for the year, including interest rates & fees, customer service, the ongoing impacts of the Global Financial Crisis

Press Release from
Nov 19, 2010 11:02 AM ET

(3BLMedia/theCSRfeed) November 19, 2010 - Setting out The Westpac Group’s sustainability performance, its 2010 Annual Review and Sustainability Report: Sustainability matters, further integrates the Group’s financial and non-financial reporting.

Read the report at http://www.reportalert.info/ra/profiles/Westpac/2010/?ID=34509.


Blog from in People, Social Action & Community Engagement
Nov 19, 2010 10:00 AM ET

Earlier this year, we ran a video contest called “What’s Your Story?” with the goal of engaging and educating young people on various topics related to their Internet safety. One of the winning videos called “Pull the Plug on Bullying” is now showing through the month of November on the CBS Superscreen in New York City’s Times Square.

This video was created by 18-year old Matt Bendo and 17-year old KJ Proulx from Tecumseh, Ontario, Canada.


Elise Wohbold, Research Associate II, Human Resources Management Research, The Conference Board of Canada

Press Release from
Nov 19, 2010 10:00 AM ET

Original Conference Board Research: Advancement of Women in the Workplace
Plenary Session 9 at Workplace Diversity and Inclusiveness Forum: Translating Diversity into Business Advantage
Tuesday, December 7, 2010 at 11:30 a.m.
Toronto, Ontario
Priority Code: 3BL1

Register now!


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