THIS IS OUR JOURNEY: From Pushcart Operator To Businessman

Aug 30, 2018 10:00 AM ET
Multimedia with summary

Every year, thousands of young Nigerians enter the labour market, academic qualification in hand, and hope in their hearts.

This was the story of Mr. Wasiu Adeyeye, an educated young man, but that hope slowly faded, as it seemed the dream job was never going to come.

Then Wasiu was introduced to Nescafé’s My Own Business scheme by his old school friend and fellow coffee vendor Lekan Ajayi.

“At first, when he told me about the job, I didn’t think I would be successful at it,” Wasiu says. “However, three months into the job I realised that with hard work and persistence I would succeed.”

My Own Business is helping thousands of young people in Central and West Africa by allowing them to run their own street vending business.

It also contributes to Global Youth Initiative, which has an ambition to give 10 million young people around the world access to economic opportunities by 2030.

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