Company Culture IS Strategy: A Creative Take on Branding

Are you working at a rapidly growing startup? Does your work schedule become more and more hectic despite putting in longer days? Do you lose sight of your company’s original mission as you sink deeper into the details of expanding operations? Have you suddenly discovered that it’s been months since the last retreat to discuss strategy with your colleagues? Not to worry—“organizational culture is strategy,” writes Russ Stoddard in a Sustainable Brands blog. Stoddard, founder of creative agency Oliver Russell, argues that a company’s culture, created from its purpose, is “the ultimate strategy for your brand.” Read the whole post and take a vicarious retreat to think about your purpose and practices.

John Howell, Editorial Director

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