SRI Continues Move to Mainstream

Regular readers of Justmeans will recall several articles about how socially responsible investing is moving from its marginal niche into the wider universe of the investment sector. Increasingly, institutional investors, asset managers, and analysts are incorporating ESG factors into their decision-making. The US Forum for Sustainable and Responsible Investment estimates that now more than a fifth ($8.7trn) of the funds under professional management in America is screened on SRI criteria. But you know things are really changing when The Economist headlines an article, “Sustainable investment joins the mainstream.” The article focuses on the Millenials, which it terms “Generation SRI.” The bottom line? In coming years boomers will pass on trillions of dollars in the largest intergenerational wealth transfer—ever. And Millennials believe in sustainable investing. Details here.

John Howell, Editorial Director

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