Values and Returns Matter to Investors

A new report from UBS surveys 5,300 investors with at least $1 million in investable assets across 10 markets to evaluate attitudes towards sustainable investing. Among the key findings: 81% align spending decisions with values; 51% of U.S. investors expect sustainable investment returns to match those of traditional investments; 19% expect sustainable investments to outperform traditional investments; and 58% of investors expect sustainable investing to become the standard approach to investing in 10 years. The survey includes a helpful breakout of the various approaches to sustainable investing. Brands with missions and principles embedded in their strategies and practices will find an increasingly receptive market in this development. 

John Howell, Editorial Director