Alliance Data Commits Lead Gift to Launch the World’s First Multidisciplinary Research and Training Institute Focused on Girls

Ruling Our eXperiences, Inc. (ROX) announces initiative to connect innovative research to practice in accessible, timely and impactful ways
Sep 28, 2018 1:25 PM ET
Press Release

COLUMBUS, September 28, 2018 /3BL Media/ - Ruling Our eXperiences, Inc. (ROX), announces the development of The ROX Research and Training Institute thanks to a lead gift from Alliance Data, a marketing and loyalty company that delivers value through branded credit programs for many of the world’s most recognizable brands. The Institute will be the first multidisciplinary institute designed to address the complex needs of today’s girls by creating targeted and relevant trainings and educational content to enable adults to make data-informed decisions when teaching, mentoring, parenting and caring for girls.

The ROX Research and Training Institute will serve parents, educators, practitioners and business and community members with tools to create empowering, supportive and effective environments and experiences for girls.

“Through The Girls’ Index, our national survey of 10,678 girls, we learned that girls’ lives are tremendously complicated and they need support and understanding from the adults in their lives. We also learned that adults are looking for tools and resources to help them more effectively teach, parent, mentor and support the girls in their lives. The ROX Research and Training Institute will put research into practice in accessible, timely and impactful ways to make the world better for girls.  We are thrilled that Alliance Data shares our commitment to using data for good and are honored for their support and partnership on this exciting initiative,” said Dr. Lisa Hinkelman, ROX founder and executive director.

Alliance Data, a significant ROX partner for the past four years, announced their $400,000 gift to support the initiative last night at ROX’s annual fundraiser, Girls Without Limits. Alliance Data’s contribution is the lead philanthropic gift for the development and launch of the Institute in 2019.

“At Alliance Data, giving back to our communities is fundamental to who we are, and we are so pleased that our partnership with ROX allows us to combine our passion for data with our passion for making a difference. We are excited to partner with ROX to help transform our community and nation to drive positive change for girls,” said Jami Dewolf, chief marketing officer, Alliance Data’s card services business.

The ROX Research and Training Institute will be both a physical location and a virtual hub of activity.  Catering to the needs of adults who prefer in-person instruction, an onsite classroom will host regularly scheduled workshops, programs and courses at the ROX Headquarters in Columbus, Ohio. In order to expand the reach and expertise, ROX will also build out a virtual learning platform for The ROX Research and Training Institute that will provide access to content for individuals throughout the country, and even the world.  These accessible learning modules will provide convenient access to webinars, videos, live-stream events and workshops that individuals, groups, organizations or entire corporations can utilize in their work with girls and women.

About Ruling Our eXperiences: Ruling Our eXperiences, Inc. (ROX) is a 501(c)3 non-profit organization headquartered in Columbus, Ohio. Emerging from a 2006-2011 faculty research study at The Ohio State University, the mission of ROX is to equip girls with the knowledge and skills needed to live healthy, independent, productive and violence-free lives. Our vision is to create generations of confident girls who can control their own relationships, experiences and decisions. We utilize research and evidence-based programming to simultaneously impact girls, educate and support the adult influencers in girls' lives and improve the societal conditions that have the potential to negatively impact girls. For more information about ROX programming, visit  

About Alliance Data’s card services business

Based in Columbus, Ohio, Alliance Data’s card services business develops market-leading private label, co-brand and business credit card programs for many of the world's most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.     

Using the industry’s most comprehensive and predictive data set, advanced analytics and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.   


Lauren Hancock | Ruling Our Experiences | 614-401-5006 |
Amanda Keiber | Alliance Data | 614-729-4242 |