America’s Charities and Pinkaloo Unveil New Employee Giving and Engagement Solution

New Partnership Powers Modern Giving That Enables Employers to Scale Impact and Donors to Give on Their Own Terms
Aug 6, 2018 6:55 PM ET
Press Release

Washington, D.C., August 6, 2018 /3BL Media/ – America’s Charities, which inspires employees and organizations to support causes they care about, today unveiled a new employee giving solution in partnership with Pinkaloo, a Baltimore-based technology company that uses data and technology to power growth in philanthropic giving all across the planet. The new America’s Charities’ Modern Giving Solution is designed to help employers grow their workplace giving programs and social impact while giving employees exactly what they want – a way to donate to charities and causes that matter to them whenever, however, and wherever they want.

According to America’s Charities’ latest employee donor research, 76 percent of employees say that the ability to choose the cause they give to is imperative. In fact, not having a choice stops 30 percent of employees from donating through the workplace. One of the top five detractors from an employee donor's giving experience is the limited ability to donate how and when they want. The new America’s Charities Modern Giving Solution, powered by Pinkaloo, addresses all of this by putting the power into the hands of employees, while simultaneously helping employers maximize employee engagement and their impact in the community.

“Our research clearly shows that donors want to decide how, when, and whom to support when it comes to charitable giving,” said America’s Charities President and CEO Jim Starr. “Pinkaloo’s trailblazing technology is at the forefront of this trend, and we’re excited to partner with this team of talented, forward-thinking individuals who share in America’s Charities’ passion for shaping the future of employee giving and driving even more dollars to nonprofits to maximize their impact. Our new solution means employers and donors have more choice than ever in terms of giving back on their own terms. This will unquestionably inspire greater giving."

How the New America’s Charities Modern Giving Solution Works

America's Charities' Modern Giving Solution, powered by Pinkaloo, makes it simpler for donors to centralize their charitable donations through a modern, secure web platform and mobile app, similar to Venmo® or a health savings account. Donors have complete control over their funds, and they don’t have to be wealthy to contribute – turning anyone with an interest in bettering the world into a philanthropist. Donors simply deposit tax-deductible donations into their Modern Giving account via credit card, payroll deduction, or their bank account each paycheck, each month, or all at once. Donors decide the frequency and amount.

Employees can designate all or a portion of those funds to charities right away, over the course of several months when they’ve had a chance to explore charities that match their passions, or on the spur of a moment as events arise – like disaster recovery efforts, friend’s fundraisers, or even for their Sunday contribution at church. Moreover, employees can easily upload tax receipts from donations they've made through other platforms into their America's Charities Modern Giving account, empowering them to keep all of their tax receipts together in one, central location, making tax time a breeze.

With 1.4 million IRS-registered charities in the platform, including the nearly 140 high-performing charities that comprise America’s Charities nonprofit membership, the Modern Giving Solution is an easy, convenient, and positive employee giving experience. Plus because Modern Giving Accounts travel with donors regardless of where they work, it also doubles as an employee benefit that gives employers a competitive edge when it comes to recruiting and retaining top talent.

“I created Pinkaloo when I realized I wanted more control over my charitable giving than was currently available on the market,” stated Gideon Taub, Pinkaloo CEO. “I wanted to ‘set it and forget it,’ but no such tool existed, and I wanted to bridge the giving gap so anyone could give, not just the wealthy few. With Modern Giving Accounts, we’ve simultaneously empowered donors and democratized philanthropy. And with our new partnership with America’s Charities, which has nearly four decades of experience in workplace giving and corporate social responsibility, we’re providing end-to-end giving service and support. Pinkaloo brings employers and donors cutting-edge technology, and America’s Charities provides world-class service and support with their meticulous charitable funds management and reporting, invaluable campaign management and expertise, and unrivaled donor support and research.”

Ultimately, the fully managed and turnkey Modern Giving Solution, powered by Pinkaloo, is the affordable, safe, and configurable way to power your workplace giving program, which matches how modern donors want to manage their giving for the best possible experience – and best possible outcomes.

The new Modern Giving Solution is the latest addition to America’s Charities’ full suite of high-tech, high-touch giving, volunteering, and engagement services, from a simple giving-only product to a robust set of engagement tools. Tailored to support each employers’ specific needs and social impact goals, America’s Charities helps companies with workplace giving, volunteerism, employee engagement, fundraising, disaster relief, matching gifts, benchmarking, strategic advice, charity vetting, charitable funds management and distribution, and more.

To schedule a demo of the new Modern Giving Solution and discuss your company’s charitable giving goals with our team, please visit https://www.charities.org/moderngiving. Need more information first? Click here to join our short webinar on September 13, 2018 at 2:00pm EST and dive into the details of the America's Charities' Modern Giving Solution, powered by Pinkaloo.

About America’s Charities

America’s Charities is a 501(c)(3) membership-based nonprofit that inspires employees and organizations to support causes they care about. America’s Charities’ deep expertise in workplace giving and employee engagement is anchored in its history in helping private and public sector employers support charities of their choice, which in turn provides more sustainable, unrestricted revenue to nonprofits that are changing our world. Since 1980, America’s Charities has raised more than a half billion dollars in corporate, federal, state and local government workplace giving campaigns, benefiting tens of thousands of nonprofits addressing causes including education, human rights, hunger, poverty, research, animal welfare, veteran assistance, disaster relief, and health services. More information about America’s Charities is at www.charities.org, as well as on our social media networks.

About Pinkaloo

Pinkaloo Technologies, LLC, www.pinkaloo.com, is a technology company that is on a mission to modernize Charitable Giving through our Modern Giving Accounts. We enable donors to better budget for their giving so that discovering and supporting the causes most important to them never feels burdensome. We’ve streamlined the donation process to make giving back easier, and tax time a breeze. We’re using data and technology to power a growth in philanthropic giving all across the planet.

Media Contacts:

Lindsay Nichols                                               Daniel Gardner

America’s Charities                                         Pinkaloo

lnichols@charities.org                                   daniel@pinkaloo.com

703-674-5359                                                    917-746-2100