ClimateCounts.org Announces Striding Shopper Campaign!
Nov 23, 2010 9:00 AM ET
(3BLMedia/theCSRfeed) November 23, 2010 - As the holiday shopping season heats up and in anticipation of the release of its updated company scores during the first week of December, ClimateCounts.org is announcing its ‘Striding Shopper Campaign’ to help consumers use their holiday dollars to support companies taking climate action.
ClimateCounts.org and partnering non-profits, TckTckTck.org, ICCR.org, Kids vs Global Warming, and Brighter Planet, will use the ClimateCounts.org scores to show their followers what companies are actually doing (or not doing) about climate change.
“If consumers support the higher scoring companies when they shop and tell lower scoring companies they want to see more climate action, companies will listen.” –Mark Harrison, Campaign Coordinator, ClimateCounts.org
Over the next five weeks, ClimateCounts.org will run the Striding Shopper Campaign to help consumers realize the climate action or inactions of 150 scored companies representing over 3,000 brands. The goal of the campaign is simple: to make the connection between consumers and companies making good climate choices and to raise the collective consumer voice through e-mail and Twitter to companies not getting the message.
Join the Striding Shopper Campaign to give the gift that keeps on giving: companies that care about climate change as much as you do.
Follow the campaign on Facebook & Twitter and be on the lookout for new ClimateCounts.org scores in early December www.climatecounts.org.
Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at firstname.lastname@example.org.
The Striding Shopper Campaign is supported by these great organizations:
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard -- launched in June 2007 -- helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world's most well-known companies to take the issue of climate change seriously. Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors with plans to expand the number of companies and sectors. Climate Counts' work has appeared in many of the world's leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its Climate Counts Industry Innovators (i2) program in early 2010.