CNH Industrial Teams up With Artcenter College of Design to Reimagine Construction Equipment

Nov 20, 2019 2:00 PM ET
Press Release

November 20, 2019 /3BL Media/ - CNH Industrial (NYSE: CNHI /MI: CNHI) collaborated with students at ArtCenter College of Design in Pasadena, California, U.S.A., to develop and inspire sustainable designs for CASE Construction Equipment, a global construction equipment brand of CNH Industrial, for the not-too-distant future.

The latest CNH Industrial Behind the Wheel webisode provides viewers with a behind-the-scenes look at the students’ creative processes, in developing designs for more sustainable construction equipment.

ArtCenter students were challenged to re-imagine the legendary CASE Loader Backhoe. They were asked to develop an improved Loader Backhoe or a comparable machine that does not exist today but can perform specific functions (e.g. dig, move dirt/material, grading, dozing) in a more efficient, convenient and comfortable way to improve the overall operator experience. A fundamental part of this challenge was to transform the interior cab into a mobile workspace. Students also needed to take safety considerations into account given that construction equipment is often used in built-up areas. This teaches the students about the other surrounding factors that contribute to the design process.

The design ideas took account of many sustainable issues impacting modern construction equipment, such as smart technologies, alternative fuels/energy and semi-autonomous operations.

The collaboration with ArtCenter highlights CNH Industrial’s commitment to promote young talent and offer opportunities to work with industry professionals and broaden their design portfolio. In return, CNH Industrial gains fresh outside perspectives on product innovation and a sustainable future.

ArtCenter College of Design is a global leader in art and design education. Founded in 1930 and located in Pasadena, California, it offers 11 undergraduate and seven graduate degrees in a wide array of industrial design, visual and applied arts disciplines, as well as a joint MS/MBA program with the Drucker School of Management and a minor in Social Innovation through the Designmatters program.

CNH Industrial has longstanding relationships with leading academic design institutes around the world, including the Royal College of Art (London, UK), Domus Academy (Milan, Italy) and the Nantes School of Design (Nantes, France).

Watch online at: cnhindustrial.com/designchallenge_en