July Cause Marketing Teleconference: Why The Best Hope for Business is the Business of Hope
(3BL Media / theCSRfeed) June 28, 2011 - As we step into the second decade of this century, it is reasonable to ask: "Are current corporate social responsibility and cause marketing efforts sufficient to meet the scale of needs in the world, especially given the stature and role that corporations play in society?"
A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival.
Simon’s recently-released first book, "We First", presents a new vision for the role of the private sector. An answer to Bill Gate’s “Creative Capitalism” challenge, it lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.