Mohawk Expands Air.o Soft Flooring Line as Market Growth Increases and Hypoallergenic Benefit Resonates Strongly with Consumers
CALHOUN, Ga., December 6, 2018 /3BL Media/ — For consumers who value a hypoallergenic floor, Mohawk’s 100% recyclable Air.o soft flooring has resonated in a major way after a successful initial market launch that will see an expansion of four additional styles in 2019 to meet growing popularity demands.
“We have witnessed a fantastic consumer response to Air.o as well as tremendous growth in market acceptance and interest level,” said Seth Arnold, vice president of residential marketing. “So many homeowners have looked for and waited for a hypoallergenic flooring product, and Air.o is helping real people in their everyday lives. Expanding and upgrading Air.o styles will only accelerate the product growth, translate into more sales and help more families in the end.”
Four new multicolor Air.o styles will be added in 2019 to the current 12-style assortment, bringing the total line to 16 different offerings. With multiple price points and thicker weights, these new additions give consumers greater design options while offering the perfect, easy-to-clean, VOC-free Air.o option to serve their homes.
These new additions—Rest Assured I (40 oz.), Rest Assured II (50 oz.), Peaceful Moments I (45 oz.) and Peaceful Moments II (55 oz.)—feature innovative styling that includes spectacular new multicolor yarns. No matter which style consumers choose, Air.o’s unique unified construction will not absorb any moisture, helping to prevent the growth or spread of allergens such as mold, mildew and dust mites.
This construction also makes Air.o incredibly easy to install and provides better airflow, releasing more dust, dirt and pet dander when vacuuming. Engineered with just one material and being latex-free with no “new carpet” smell, Air.o is the only 100% recyclable soft flooring available in the market.
For more information on Mohawk Air.o products, visit MohawkFlooring.com or see your local Mohawk sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.