NEW eGuide on Rewards and Loyalty
October, 23, 2012 /3BL Media/ - Today, Network for Good releases a new eGuide for corporations - Rewards & Loyalty: 3 Ways to Win the Hearts of Your Consumers & Employees with Cause. This eGuide illuminates what’s at stake in the loyalty game and how your company can use charitable rewards, including pre-paid donations in the form of charity gift cards, (i.e. this Good Card® image) ‘dollars for doers’ volunteer incentives and matching grants.
What's at stake: Your consumers and employees crave relevant and personalized touch points from brands they love. While it's no small feat to create constant, timely content, it's worth it.
Why? When done right, this multiple touch points approach to building long-term loyalty will differentiate your company amid a cacophony of marketing messages and brand promises.
Consumer loyalty is driven by marketers' abilities to understand consumers better and deliver more relevant and valued offers via their preferred channels (email, social, etc.). According to recent research from the CMO Council[i], 54% of consumers surveyed are considering leaving brands due to “the barrage of irrelevant messages, low value rewards, and impersonal engagements.”
Employee loyalty is based on employees' perceptions about whether their employer is looking out for their best interests, paying attention to their professional development, and giving them opportunities to improve their well-being. According to MetLife's 10th Annual Study of Employee Benefit Trends[ii] released in March 2012, employee loyalty is at a seven-year low.
It's time to make sure your company's loyalty approach doesn't fall victim to these trends. Charity rewards give your consumers and employees meaningful, personal perks and allow your company to gain better insights on their interests to drive even deeper engagement over time.
“Cisco loves to reward employees with The Good Card®. Network for Good makes it so easy to design a custom program and their choice in charity means that each employee can give to an organization that matters to them.” – Cisco Systems, Inc. Program Manager
Are you ready to win the hearts of your consumers and employees?
Network for Good is a nonprofit social enterprise that empowers corporate partners and nonprofits to unleash generosity and advance good causes. Network for Good works with companies to help refine a cause strategy perfectly suited to business and philanthropic goals and implement effective cause initiatives powered by our proven donation platform. We also help nonprofits raise funds for their missions through simple, affordable and effective online fundraising services and offer free training through our online learning center, interactive online community, and webinar series. Network for Good has processed more than $700 million in donations for more than 83,000 nonprofits since our 2001 founding by AOL, Cisco and Yahoo!. www.networkforgood.org