"Obtaining ROI from CSR and Sustainability Efforts: How to Use that Content to Achieve Measurable Results with 3BL Media” – Free Webinar, Mar. 16, 9:30 a.m. ET
NORTHAMPTON, Mass., March 7, 2017 /3BL Media/ - The new generation of corporate social responsibility (CSR) and sustainability communicators are operating in real-time and are constantly searching for ways to report on return on investment (ROI) for the efforts they work on every day.
Continuous storytelling around CSR and sustainability is the current communication trend in this field. This provides key stakeholders a full picture of the breadth of social impact and environmental achievements. Stakeholders and C-suite members tend to also seek the ROI to this storytelling effort, with a combination of tools that include distribution platforms and measurement services.
Join 3BL Media on March 16 at 9:30 a.m. for an informative webinar designed to provide a concise overview of how 200+ companies, NGOs and nonprofits are using our platform to publish a steady stream of all formats of content for audiences that are passionate about CSR and sustainability. In addition, you’ll get an inside look at the analytics provided when once content is distributed through our service.
This webcast will feature some of the companies using 3BL Media to tell their story and the results that they've been able to obtain over time through our platform. Our team will walk participants through the 3BL Media network and services, talk through relevant examples and review the analytic tools used to measure ROI. Questions are encouraged during and after the event.
During this webinar Katie Buckland, vice president of business development, will be joined by Garnette Sherry, a member of the client services team at 3BL Media. Katie and Garnette bring both extensive experience with successes brought by the 3BL Media platform, and hands-on knowledge of your professional challenges.
The October BSR/GlobeScan State of Sustainable Business Survey revealed 52 percent of the 150 companies surveyed are currently using the UN Sustainable Development Goals (SDGs) or have committed to do so in setting corporate performance targets. This is up sharply from 33 percent in 2015. GRI took one step in that direction last fall by pledging to work with the United Nations Global Compact to shape public reporting of the SDGs.
Distribution of videos, blogs, articles, photos, infographics and press releases over the 3BL Media network relating to the SDGs has demonstrated a corresponding spike during 2016. In addition, multimedia content has consistently performed above average on the platform, further reinforcing the importance of content variety.
About 3BL Media
Founded in 2009, 3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups. Visit us at EthicalPerformance.com, CSRwire.com, Justmeans.com, SocialEarth.org and 3blmedia.com.