Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Apr 11, 2018 8:00 AM ET
Press Release

BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.

Whitney Dailey will participate in a fireside chat entitled, “Access Your Potential, Build a Culture of Purpose.” The discussion will explore how unprecedented global challenges – from education and job preparedness to diversity and inclusion – are impacting businesses and communities. Dailey and Senne will explain the need for corporations to reevaluate their roles and responsibilities in society, and the importance of infusing Purpose into your business and leadership strategies. The session will include insights on how to build a corporate strategy with responsibility at its core and bring innovative programs and collaborations to life.

Dailey is joining the conference as a corporate social responsibility (CSR) and communications expert bringing a unique perspective to the event. For nearly seven years, Dailey has tracked all that’s trending within the world of CSR and can provide a virtual lineup of the most innovative CSR campaigns in the marketplace. She also leads the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2017 Cone Communications CSR Study and 2016 Cone Communications Millennial Employee Engagement Study. Dailey’s CSR and communications expertise helps inform brands how to develop breakthrough campaigns that create value for business, brands and society.

About Cone

Cone (www.conecomm.com) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. We help organizations define their authentic Purpose, weaving it into the brand DNA to both grow the business and positively impact the world. Our deep subject matter expertise in Purpose Brand Strategy, CSR, Social Marketing, Social Impact and Brand Communications creates breakthrough work and unforgettable experiences to ignite action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.

About Porter Novelli

Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We’ve been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.