Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

1 year 10 months ago

(3BL Media and Just Means) - Pumpkin ice cream, pumpkin lattes, pumpkin biscotti. I think I even saw pumpkin Oreos this week. If you’re concerned about climate change, you might want to think again before spending too many dollars on prepackaged, squash-flavored goodies.  Packaging accounts for the third largest portion of the globe’s carbon emissions. According to the Duke Center for Sustainability and Commerce, the United States generates an estimated 220 million tons of waste—every, single year. Big brands are well aware of this. Alter Eco Foods, a San Francisco-based B Corp and organic, fair trade, organic, non-GMO food producer, is working hard to make it easy for the pumpkin-craving...


1 year 10 months ago

(3BL Media and Just Means)- It started over cannoli in a small bakery in Northampton, Massachusetts. Ted Barber and his business comrade, Amber Chand, knew they wanted to help put an end to poverty and that investing in women in places of conflict and chaos was where they wanted to start. The product needed to be easy to make at home, scalable and be sold for a living wage. With absolutely no experience in candle-making, Ted and Amber launched a candle company.

Previously, Barber worked on the ground in poverty alleviation for 10 years with aid agencies and NGOs, the goal to build the capacity of small businesses...


1 year 11 months ago

Ryan Honeyman and Conscious Brands Give the DL on How to “B” an All-Star Consultant : Part 1

(Just Means and 3BL Media) - I just can’t get enough. In the best sense of the word, I’ve developed a fetish for the B Corp movement. And I’m not the only one. The Huffington Post, Entrepreneur and NPR, to name a few, can’t stop talking about how rapidly the “B the Change” business movement is growing. A global chorus of supporters are singing the profit, purpose tune. Why? Because B Corp folks are the happiest, most motivated and productive employees. Because we...


1 year 12 months ago


(3BL Media and Just Means)--I hate the term “female entrepreneurship.” We don’t call entrepreneurial endeavors led by men, “male entrepreneurship.” We just call it entrepreneurship. Unintentionally or not, “female entrepreneurship” implies a rare, or “wow, women can start and lead businesses? Really? Since when,” distinction. The gap widens as we separate the genders into distinct categories. I’m not the only one calling for us to crack the glass for equality on this ceiling.

Astia does, too. A San Fran-based nonprofit, Astia funds women-led ventures not because it’s trendy, but because the ventures are highly innovative...


2 years 1 week ago

(3BL Media and Just Means)- I love when sustainability professionals know their decisions are one part of a much larger story. Office Depot, headquartered in Boca Raton, Florida operates with the next generation in mind.

“What do you want your story to be in the next six months? One year? Ten years?” asks Yalmaz Siddiqui, Senior Director of Environmental and Supplier Diversity Strategy at Office Depot.

As part of The Green Business Challenge, Siddiqui and his team spoke to a group of West Palm Beach, Florida business leaders about implementing sustainability. According to Siddiqui, green purchasing is the most powerful way a business can make impact and save money.

“...


2 years 3 weeks ago

(3BL Media and Just Means) - Seven days, seven marathons. The Run Across Congo has created huge awareness for gender equality in the Eastern Democratic Republic of Congo. Women runners from around the U.S. gathered together along the shores of Lake Kivu to partner with and encourage female farmers. Run Across Congo was organized by On the Ground, a nonprofit committed to supporting sustainable community development in farming regions across the world. Awareness and funds raised from Run Across Congo will create programs to increase access to knowledge, land, income and health care that...


2 years 1 month ago


(3BL Media and Just Means)- Last week in Paris, the International Scientific Conference, “Our Common Future under Climate Change,” brought together social enterprises, government agencies and the scientific community. Presented in partnership with the French government and Project Labeled COP21, as well as many other European sponsors such as Future Earth, UNESCO, the Swedish International Development Cooperation Agency and the United Nations Foundation, the purpose of the conference was solutions-focused.  Building on the results of the Intergovernmental Panel on...


2 years 1 month ago


(3BL Media and Just Means) - The Trans-Pacific Agreement (TPP), Transatlantic Trade and Investment Partnership (TIPP) and Trade in Services Agreement (TISA), will “reshape the global economy,” according to The Guardian. Ongoing negotiations between the U.S., the European Union and 23 other countries on these agreements work hand-in-hand, but according to Forbes, it’s TISA that potentially has a much greater impact because services now account for more than 80 percent of U.S. and EU economies. It’s hard to tell, though, because the negotiations are being conducted in top secrecy. (Thank you, WikiLeaks—without you, we would have
...


2 years 1 month ago


(photo credit: Terra Infirma)

(3BL Media and Just Means) - It is not often I think Hollywood does much right. But in terms of making money, they know exactly how to capture the 30-something audience with remakes of superhero movies. My husband, for example, can’t get enough. While reminiscing over the untold tales deep within his comic book collection, he maps out a plan for every upcoming IMAX, 3D superhero experience. Avengers, Guardians of the Galaxy, the Dark Knight. It doesn’t matter if it’s Marvel or DC, if a superhero movie is in the making, my husband is stocking up on Raisenettes. I told him to get...


2 years 1 month ago

(3BL Media and Just Means) - Ten years ago, I had a breakdown in a dressing room at the mall. I needed to buy my first suit for a new job with a leading anti-slavery organization. Oh, the irony. Bangladesh, India, Guatemala, Vietnam. I knew the likelihood of forced labor, low-wages, and zero possibility for something besides garment factory work for the people who made the clothing I was trying on. But what choice did I have? Spend hours sorting through racks at Goodwill? Spend my entire budget on one fair trade piece? Like most middle class Americans, I had neither time...


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