Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

2 years 7 months ago

(3BL Media and Just Means)- When’s the last time you told your co-worker you cared about them? Or that you appreciated their approach? Have you ever told a colleague you loved them? Does that idea make you feel awkward, unprofessional and uncomfortable? That’s because for most of us, love and work are separate because our personal and professional lives are separate.  But Jodi Clark,  presenter at the Gross National Happiness Conference at the University of Vermont and student in Marlboro College’s Masters in Managing Mission-Driven Organizations, says that bringing love to...


2 years 8 months ago



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3BL and Just Means)- Two weeks ago, community leaders from around the world came together in Johannesburg, South Africa to share tools and experiences with NGOs committed to deepening a culture of organizational accountability in Africa.  The summit, called RBA Africa Summit 2014, focused on Results Based Accountability (RBA), a tool designed to measure the impact of organizational activities and goals.

In his book “Trying Hard is Not Good Enough,” Mark Friedman details RBA as a framework for establishing “population level” outcomes– or big picture social goals– for policy makers...


2 years 8 months ago

(3BL Media and Just Means)- Farming and technology. Not words the average consumer associates with one another. But for Soli Ltd, an Israel-based, farm-tech and food export company that specializes in the breeding and cultivating of hybrid vegetable seeds, and Tian Leh Eco-Farm, a farm in China that focuses on producing high quality produce, farming and technology work hand-in-hand.

“Farm tech encompasses all parts of agriculture,” Issac Liebreich, Founder of Soli and expert ergonomist, told me. “For example...


2 years 8 months ago

(3BL Media and Just Means) - The financial world of socially responsible investing (SRI) is gaining support in Latin America. Governments, banks and investors are beginning to understand the importance of shifting assets into activities which support the triple bottom line. Sustainalytics, a sustainability research and analysis firm, recently published Inversión Responsabley Sostenible, a report that describes the context, growth and opportunity for SRI in Latin America, dividing it into three levels of involvement: Brazil as the first group, Chile, Colombia, Perú and México as the second, and the remaining countries in the...


2 years 8 months ago

(3BL Media and Just Means) - It’s a new economy: slow living, locavores, new entrepreneurs, and community-based practitioners. The idea of what it means to be an entrepreneur and to start and grow a business is changing. According to Claire Wheeler, Vermont-based, MBA in Sustainability Alum from Marlboro Graduate College and Founder of Rework, a consultancy which supports local business owners to do the work they love, says that what our economy needs most is a bunch of quitters; entrepreneurs willing to pursue the change they want to make in the world, even if it means walking away from a cushy job.

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2 years 8 months ago

(3BL Media and Just Means)- Yasmin Belo-Osagie and Afua Osei’s paths first crossed when they worked together at McKinsey & Company. But the idea to start a pitch competition and entrepreneurial training organization for women-owned, African companies was birthed a few years later during a women’s conference.

“We both had a background in empowering and supporting women, especially high potential women. We ran into each other at A Women’s Excellence conference in May. We were both a similar vision, to support women leaders in Africa.  We talked about...


2 years 8 months ago

(3BL Media and Just Means) - We want to create change and make a profit. We want to improve systems and pay our employees well. We want to innovate, create and produce and we want to do it with all resources, all stakeholders, including the earth, in the forefront of our minds. We don’t want to sacrifice profit for mission or mission for profit.  We live in the blur. We are the business leaders of the 21st century.

This blurred space has formalized itself as the Benefit Corporation, or B Corp model, where profit and mission are held...


2 years 8 months ago

(3BL Media and Just Means) - October marks pumpkin lattes, apple picking and most importantly, fair trade month. And this year, there’s big news and major cause for celebration: Patagonia’s Fair Trade line is officially available.

In partnership with Fair Trade USA, one of two fair trade certifiers in the United States, Patagonia is converting their legacy collection - as in every style they own. Their current Fair Trade offering includes 10 pieces of women’s athletic and fall apparel, but by fall of next year it will include 165 styles. Patagonia’s pursuit of Fair Trade is part of a larger strategy in...


2 years 8 months ago

(3BL Media and Just Means) - When I make dinner tonight, I’ll walk over to my stove, turn a few knobs and be eating in twenty minutes or less. Easy, clean, safe and cheap. However, those four adjectives do not describe the way most people, women and children in particular, in developing nations experience cooking. In fact, traditional cooking methods—open fires of wood and chemically based charcoals—have been deemed “the silent killer.” According to the World Health Organization, more people in the developing world die each year from illness caused by smoke inhalation than malaria, HIV and tuberculosis combined.   

Tom...


2 years 9 months ago

(3BL Media and Just Means)- It’s a match made in Dover, Vermont. Social entrepreneurs meet film makers meet the next Academy Award. If your business plan or your movie plot is about social impact, then mark your calendars for Friday, September 26- Sunday, September 28th for the Scaling Change conference as part of this year’s Independent Television and Film Festival (ITVFest) in Dover, Vermont.

ITVFest attracts thousands of independent, film makers to create, learn and produce together. In 2013 the festival...


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