Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

7 years 1 month ago

When you think of London, you probably think of Buckingham Palace, Big Ben, and Parliament and not really think of it as a technology city. Yet, over the last decade, as the influence and capabilities of the web have grown, a real technology buzz has taken grip in the City, attracting big names like Google and smaller business start-ups like Moshi Monster; and has also gained a reputation for producing great music technology companies – such as RJDJ and Lastfm. Moreover, unlike California’s Silicon Valley or San Francisco it is also a...


7 years 1 month ago

Magazines are in trouble, many have folded or about to...the former powerhouse Newsweek was sold for a dollar in exchange for millions in debt. Digital and social media trends have shaken the industry, but now they are getting to understand the digital age and adapt to it. My weekly fashion staple, Grazia magazine has launched Grazia TV on the web. It is an innovation for the weekly glossy that has been prompted by the need to reach audiences on a new level, create ever-rich content and find new commercial opportunities for...


7 years 1 month ago

Hundreds of UK savvy on-line mums are taking to the social media airways and using technology to allow their voices of discontent be heard; since yesterday they have been busy posting, emailing and blogging their reactions to the UK’s government proposal to cut Child Benefit. It is clear that social media mums are not happy about the cuts with one mum making her feelings clear on Mumsnet.com, a social media platform saying, “We know there is a financial crisis. We know there will be cuts and we know everyone will be affected. But this is simply and obviously unfair. Is this the day...


7 years 1 month ago






Boris Johnson, London’s slightly dishevelled Mayor has technology on his mind and is determined to have a mobile reception throughout the London Tube network in time for the 2012 Olympics. Hooray, the world may think, finally, the Tube’s 28 million annual passengers can now benefit from technology and be connected to business, family and friends; will soon have access to voice calls, email, web browsing, music purchasing, streaming video, news and sport and text messages...


7 years 1 month ago

On the back of Peace one Day last month, here’s a social media trends news story of how a group of American peace activists called, ‘Americans for Peace Now’ have created an iPhone and iPad app that downloads and updates a map showing Israeli settlements in occupied Palestinian territories. The app called ‘Facts on the Ground’ shows ‘the unfiltered realities that settlements create on the ground of the West Bank’...


7 years 1 month ago

Believing in all things digital and web 2.0 last Thursday I attended the launch of something completely pioneering, pivotal and completely on the money; the Ecademy Digital School. It is part of the Ecademy social business network platform, who has a vision to train and build a global network of digital coaches, who will be taught how to improve the adoption and ethical implementation of digital tools for online communities and businesses, which will as result help businesses to increase their economic...


7 years 1 month ago

This online European research conducted by Cision Media Research is a must read for anyone connected to the media industry as it look at social media trends within this sector, informing us of the best practices within PR and communications. This research deepens our understanding of how journalists and professional communicators use and value social media, and its impact on their work. Cision linked with the University of Sunderland and selected the UK, France and Germany. 15,000 journalists of influence were...


7 years 1 month ago



If you thought Alibaba.com was something to do with an Arabian fairytale, you’d be mistaken. It is a Chinese web 2.0 platform connecting foreign businesses to Chinese suppliers, which is now ready to expand its presence abroad through AliExpress, its new online marketplace. Jack Ma is the charismatic boss behind Alibaba, who possess a keen flair for publicity; Mr Ma annually entertains international and high-profile figures at AliFest in Eastern China. This year he stood side-by-side with Arnold Schwarzenegger, while...


7 years 1 month ago


The film ‘The Social Network’ opens this week, October 1; making it a big social media event. Already, there have been column inches, blogs, tweets and ‘noise’ devoted to before it is even released, but then this is no ordinary film...it is about one of the most powerful men in the world aged 26...the film is about Mark Zuckerberg, who launched Facebook in 2004, a website that would change the world; created from his dormitory while at Harvard; and about his subsequent legal battles with his classmates who wanted to share the profit, and the...


7 years 2 months ago

Google’s global privacy storm took an unexpected ‘technology’ turn earlier this month, when the search engine giant confirmed that it sacked one of its site reliability engineer’s, David Barksdale, aged 27 who allegedly spied on several minors without their consent. Barksdale who is based in Seattle, US was sacked for violating Google's ‘strict internal privacy policies’. Google has declined to provide further details; however, it did act quickly to prevent the incident denting public confidence in its security. While, Barksdale has admitted that he has been fired, but declined to say why, and...


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