#BeTheFirst: Delivering the First Tobacco-Free Generation - A Twitter Chat with CVS Health and Scholastic

Join us for a LIVE Twitter chat on Tuesday April 5th at 3:30pm EST
Mar 18, 2016 2:00 PM ET

Mark Your Calendars!

Join us for a LIVE Twitter chat with the CVS Health Foundation and partner Scholastic to talk about the importance of tobacco-free living and how both organizations are working together to help the next generation #BeTheFirst tobacco-free generation.

Tuesday April 5, 2016 at 3:30pm EST

What will it take to be the first tobacco-free generation?

Recognizing that tobacco use is the leading preventable cause of disease and death in the United States, CVS Health recently announced Be The First, a $50 million, five-year commitment, which is funded through the company and the CVS Health Foundation, to help deliver the nation’s first tobacco-free generation through comprehensive education, advocacy, tobacco control and healthy behavior programming.

As part of its commitment to helping people live tobacco-free lives, the CVS Health Foundation has partnered with Scholastic, the global children’s publishing, education and media company, to introduce a school-based tobacco-prevention education program that teaches children about the health consequences of tobacco use.

Join 3BL Media (@3BLMedia) as we moderate a LIVE Twitter chat discussion with CVS Health (@CVSinAction), represented by Eileen Howard Boone, SVP, Corporate Social Responsibility & Philanthropy and its strategic partner Scholastic, represented by @ParentandChild and @Choices_Mag. Please use #BeTheFirst to join in and be a part of this LIVE discussion.

During the LIVE #BeTheFirst conversation, we will discuss:

  • What happens when we quit tobacco and why it’s important to never start
  • The importance of tobacco education from an early age
  • Why reaching youths is important
  • What is takes to run a successful tobacco-prevention program
  • Successful partnerships to improve the health of a generation
  • How you can get involved to help our children #BeTheFirst


Tips to get the most from #BeTheFirst:

  • Follow the main participants and #BeTheFirst hashtag.
  • Submit questions before the event to get the discussion going early!
  • Use the #BeTheFirst hashtag on your comments that you want to share with the community.
  • Share tweets you think your followers will appreciate.
  • Follow interesting participants during and after the chat.

About the panelists:

Eileen Howard Boone is senior vice president of Corporate Social Responsibility and Philanthropy for CVS Health, and president of the CVS Health Foundation. Eileen also serves as an officer of the CVS Health Employee Relief Fund and CVS Health Charity Classic. 

Eileen is responsible for formulating the strategic positioning of the company’s corporate social responsibility platform across three focus areas: building healthier communities, creating economic opportunities and protecting the planet.   As the head of corporate philanthropy, she leads a team that directs nearly $80 million in charitable funding for philanthropic programs that support the company’s purpose of helping people on their path to better health by increasing access to health care for underserved populations, improving the quality of care and ultimately reducing costs on the health care system. This includes charitable donations, gifts in-kind, customer and colleague fundraising and volunteerism.

Eileen was instrumental in leading stakeholder engagement around the company’s decision to stop the sale of tobacco in 2014 and garnering support from key anti-tobacco NGOs and health care organizations surrounding the announcement and tobacco exit.  Eileen and her team also continue to advance the company’s commitment to help people lead tobacco-free lives and create the next generation tobacco-free by investing millions of dollars to support smoking cessation & tobacco awareness programs and organizations helping those with tobacco-related illnesses. 

Previously, she served as senior vice president of Corporate Communications and Community Relations for CVS Health, leading an enterprise team responsible for media relations, internal communications, corporate events and community engagement.

Active in the community, Eileen serves on several nonprofit boards of directors, including the Campaign for Tobacco-Free Kids, Crossroads, Easter Seals, and the NACDS Foundation. Through her work and expertise, she has earned many professional service accolades, including the CECP’s Charles H. Moore Award, which recognizes perseverance in pursuing societal advancement, and the National Child Labor Committee’s Lewis Hine Award for service to children and youth.  The company’s social responsibility efforts have also contributed to CVS Health’s place on major public rankings, including Diversity Inc’s Top 25 Noteworthy Companies, Dow Jones Sustainability Index (DJSI), S&P 500 Climate Performance Leadership Index (CPLI) and Fortune’s annual list of the World’s Most Admired Companies, a leading report card on corporate reputation.

Eileen is a graduate of the College of the Holy Cross, Worcester, Massachusetts, and earned her MBA from Fordham University in New York City.  She and her husband have six children and live in Barrington, RI.

Scholastic Parent and Child magazine (@ParentandChild) helps parents guide their children from day care through fifth grade with joy and confidence. Through its exciting articles and unique resources, Parent & Child provides information, wisdom, and inspiration that will help parents maximize their children's happiness and success in school, and home. We focus on academics, social development, emotional well-being, physical health, and behavior to help shape well-rounded kids. We provide articles on family, travel, food, educational toys, pets, and activities that kids can learn from.

Scholastic Choices is a magazine dedicated to the health and well-being of middle and high school students. Published by Scholastic, each issue is packed with page-turning stories about crucial issues that matter to teens—from bullying, drinking, and technology, to nutrition, fitness, and goal-setting.