COVID-19 Will Continue To Test Small Businesses & Here's How To Respond

by Rhett Power
Oct 23, 2020 8:30 AM ET

3. Embrace corporate social responsibility.

Prior to the pandemic, business and marketing leaders were already looking for ways to meet a growing demand among both consumers and investors for clearly defined corporate social responsibility initiatives. However, CSR must be more than a marketing ploy.

Consumers demand authenticity—especially younger generations—and by supporting COVID-19 relief efforts, whether on a local or global effort, brands can walk the proverbial walk. Aflac's 2019 Corporate Social Responsibility Report stated that 77% of consumers were more inclined to make purchases from companies committed to fighting social, economic, and environmental issues.

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