Sustainable Brands Corporate Members Engage in Campaign to Promote FSC

New campaign promotes FSC as one simple action with a profound impact.
Oct 27, 2016 8:20 AM ET

For the first time, six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers. The companies are HP Inc., International Paper, Kimberly-Clark, McDonald's, Procter & Gamble, and Williams-Sonoma, Inc. All sell FSC-certified products.

Launching today with a video titled "One Simple Action," the campaign represents an unprecedented corporate-NGO partnership, which includes FSC and World Wildlife Fund. The goal is to encourage consumers to purchase products bearing the FSC label, which means the forests the products came from were managed responsibly.

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