Tailoring a Bespoke CR Strategy: Why You Should Engage Employees - By Celesa Horvath
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If you had a chance to take part in or review the #CSRchat on Twitter this week, you will have gleaned some key points about employee engagement in the context of corporate responsibility: what it means; some examples of who’s doing it well; what might be required to undertake employee engagement; how it might be measured; who might be involved. But, surprisingly, not too much was said about the benefits of undertaking employee engagement – perhaps there just wasn’t enough time!
Some of the benefits that I heard from other participants included “a heightened emotional and intellectual connection that an employee has for his/her job/organization” (@TCBCCS), “sparks positive feedback” (@gchesman), and “ideas from many sources, action from many sources, creativity and interest in the company beyond the job duties” (@EXAIR_KE).
I thought I would use this post to describe some of the benefits that I have found after conducting the kind of employee engagement I described in my post last week [Advice for the Shoestring Practitioner: Sustainability Mapping, January 31, 2011], in the context of developing corporate responsibility (CR) strategies.