The Co-op Give Card Campaign | LBG Canada Company Spotlight

Dec 4, 2018 6:00 PM ET

Between 2013 and 2017, Co-op contributed over $1 million to the Canadian Red Cross to help with Western Canadian relief efforts. In 2018, Co-op renewed this partnership with an agreement to donate up to $1.5 million over five years to support disaster preparedness in Western Canada.

"It's important to help out communities in any way we can," says Natasha Ford, Federated Co-operatives Limited's Social Responsibility Manager. "The ability of the Canadian Red Cross to respond quickly at the local level is part of what makes it a great fit with Co-op."

While being in a position to increase contributions is a good thing, FCL's social responsibility team faced a dilemma: we know the Canadian Red Cross is going to continue to experience demand. What more can we do, over and above contributed corporate funds, to help them meet their objectives?

The answer was to invite Co-op members, customers and employees to participate in a cause marketing campaign that will lead to increased resources for the organization to operate with. 

Learn more about the Co-Op GIve Card Campaign here.


About LBG Canada

LBG Canada is a network of corporate community investment professionals from many of Canada's leading companies, who work together to apply, develop and enhance the use of the LBG Model and measurement framework in Canada. Participation in LBG Canada encourages companies to focus on strategy, measurement and reporting to demonstrate the business value achieved through investment in community. LBG Canada is facilitated by SiMPACT Strategy Group. For more information, please visit: