Generation SRI: Companies and Investment Managers, Take Note

The trending topic of socially responsible investment has gotten yet another validating vote from an authoritative financial news source. In the first of a three-part series, The Economist’s “Sustainable Investment Joins the Mainstream” article focuses on the impact of the upcoming millennial generation on SRI. There’s one pretty spectacular figure: by 2020, Millennials could control up to $24 trilllion in assets, estimates Deloitte, as the boomer generation passes on its wealth. The “other” bottom line is that Millennials want their profits to have a purpose: surveys show 86% are “interested” in sustainable investing; 61% have made at least one such investment in the past year. Investments that generate both financial and social ROI look to be winning bets in the very near future.

John Howell, Editorial Director

Special Announcement: Financing the SDGs