Action Sports Leader Volcom Launches Environmental Profit & Loss, Commits, Along with Parent Company, to Reduce Emissions, Waste and Water Usage, Releases Film to Highlight Endeavors
Costa Mesa, Calif. April 11th, 2013 /3BL Media/ - The turn of the year brought in a lot of new things for Volcom and amid the transition to a new CEO was the re-tooled Company Mission to include an increased focus on sustainability for the 22 year old, Orange County based action sports leader. The commitment, while on the company radar since 2006, has been strengthened in partnership with its parent company Kering* and the Kering Sustainability Team.
Since 2006, Volcom has offered a range of products under the V.Co-logical Series collection, contributing 1% of the sales to environmentally focused non-profits, thanks to the company’s 1% for the Planet membership. These days, however, the company is digging deeper with a very specific strategy and is uncovering what it means to truly offer products and run a business who’s environmental impacts are lessened.
“We have a real opportunity to influence change,” Jason Steris, Volcom’s newly appointed CEO said. “Our investments in a yearly EP&L will help us make better decisions regarding our impact on the environment and will help us better manage long term risks as we grow the company.”
An EP&L or Environmental Profit & Loss, as introduced first by PUMA in 2010 and committed to by Kering, is a means of placing a monetary value on a company’s environmental impact along the entire supply chain of a select set of products. As 2013 began, so did Volcom’s first forays into their initial EP&L for their apparel products as part of the Kering group EP&L to be published in 2016.
Supply chain scrutiny is one part of the company’s comprehensive approach and included in Volcom’s 3-year sustainability plan are additional goals to be reached by 2016:
• Reducing the company’s carbon emissions, waste and water usage by 25%
• Ensuring there is no PVC in any of their collections
• Sourcing paper and packaging items sustainably from recycled sources and/or certified well-managed forests
• Increasing the amount of sustainable materials and processes in all product mixes
• Certifying major surf events as Deep Blue Surfing Events™
• Continuing Give Backs to community-based programs
Volcom’s sustainability strategy is managed by Derek Sabori, the company’s Senior Director of Sustainability, who notes that, “There’s still so much work to be done, but we’ve spent a lot of time instilling our sustainability principles into the DNA of the company. The building blocks and the blueprint are there. Now it’s time to execute.”
As an example of its efforts, Volcom released a film directed by Nathan Peracciny and produced by Throw to Grow called Volcom Pipe Pro 2013: Sustainable By Design, which documents the making of a Deep Blue Surfing Event. The film is available at Volcom.com.
About Volcom, Inc.
Volcom is a modern global lifestyle brand that embodies the creative spirit of youth culture. The company was founded in 1991 on the principles of liberation, innovation and experimentation, and this is uniquely expressed in its quality clothing, footwear, accessories and related products under the Volcom brand name. For more information, please visit www.volcom.com. Volcom is part of the Kering Group*, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. http://www.kering.com
* PPR will become Kering, subject to approval at the Annual General Meeting on June 18th, 2013.
About Nathan Peracciny and Throw to Grow
Nathan Peracciny is, at the core, a storyteller. Working in video, photography and media strategy Nathan combines his modern and compelling blend of technical expertise, emotional depth and artistic talent to present himself as a committed creative partner to his clients. (www.Peracciny.com, @Nperacciny)
Throw To Grow (www.ThrowToGrow.com, @ThrowToGrow, #ThrowToGrow) is a Hawaii based multi-media and marketing initiative promoting sustainable, creative, DIY communities. Our mission is to create well-crafted media that informs, inspires, and ignites people.
Contact: Volcom, Inc. Peracciny Media Co.
Derek Sabori Nate Peracciny
(949) 646-2175 716.866.2190