Recyclebank’s Erika Diamond to Share Insight on How Brands Can Bring Green Mainstream at GoGreen NYC

Sep 19, 2012 8:00 AM ET
Press Release

(3BL Media) September 19, 2012 - 

SUMMARY:

Erika Diamond, vice president of community solutions at Recyclebank will share insight during today’s panel discussion at GoGreen NYC, entitled “Green Marketing & Branding: Mainstreaming Green." The panel will look at how green marketing is evolving to go beyond the niche healthy lifestyle and pro-environmental communities, to full-fledged effective strategies detailing how to make “sustainable” behavior mainstream.

For more information on the event, please visit http://newyork.gogreenconference.net.

PRESS RELEASE / MEDIA ADVISORY:

Who:       Erika Diamond, Vice President of Community Solutions, Recyclebank

     Albe Zykes, Global Vice President, TerraCycle

     Jonathon Atwood, Vice President of Sustainable Living and Corporate Communications, Unilever

     Moderator/Leader: Freya Williams, Co-Founder, Ogilvy Earth

What:     “Green Marketing & Branding: Mainstreaming Green” panel discussion

Where:    GoGreen New York 2012, The TimesCenter, 242 West 41st St., New York City

When:     Wednesday, Sept. 19, 2012 at 9:30 a.m. EDT