Akhila Vijayaraghavan

Posts by This Writer

10 years 5 months ago

Air travel is one of the biggest contributors towards global warming and there are several airlines taking CSR rather seriously. What about airports? Every time there is a proposed expansion for airports there is a huge furore from the environmentalists and rightly so. Airport expansion not only affects the environment but it also adversely affects people's health and the property market.

I remember reading and watching a case study...


10 years 5 months ago

New research in Denmark by Dr. Hjelmar from the Institute of Governmental Research, identified two main ‘concepts’ to explain organic produce purchase habits : convenience behaviour and reflexive practices influenced by political or ethical considerations. Organic consumers whose buying decisions are related to price, ease of purchase and balue for money exhibit convenience behaviour.

However reflexive buyers place issues like health and...


10 years 5 months ago

The jargoniest jargon of 2010 was voted to be 'sustainability' by Advertising Age. They say that their decision is based on the fact that sustainability is "a good concept gone bad by mis- and overuse. It’s come to be a squishy, feel-good catchall for doing the right thing. Used properly, it describes practices through which the global economy can grow without creating a fatal drain on resources.”

It is pretty relevant that when Ad Age says that sustainability is one of the most overused words. Advertising and marketing...


10 years 5 months ago

CSR is a field with plenty of controversies, short-comings and inconsistencies. When you look at things through a lens, no company really is sustainable. That is a sad fact, the act of business itself is anti-environment and pro-growth. All corporations are evil but some are better than the others. The dividing line between evil and the some-what good has spurred on a whole industry of practitioners, policy-makers, reports and greenwashers.

...

10 years 5 months ago

This year I start my ethical consumption column with questions but before the musings, let me narrate an incident. A week or so ago I went out for lunch with my family and we noticed a taxi that was parked with its engine still on. A little over an hour later we step out and we realize that the driver inside was actually taking a nap with the air-conditioning on! So what did we do? Nothing. At that point I had these thoughts: a) how is talking to one moron going to change...


10 years 5 months ago

Ah! My first CSR post of the New Year! Must say the news has been a little slow and have been racking my brains for a post that brings in 2011 with a bang but I've had no such luck, so I shall just hanker on with this...  2010 in retrospect will be perceived as the year where there was a seminal shift in the way CSR, sustainability affected mainstream economics.

This decade will be the one when sustainable business as well as CSR rise to their...


10 years 5 months ago

I'm going to jump right into this post - these are not New Year resolutions, they are lifestyle changes that can even help you save the money. They are things you do to be a green, ethical consumer whilst also being slightly lazy.

1) Don't ever buy bottled water again: Bottled water is unnecessary as well as expensive. It much easier carrying your own refillable bottle, just make sure it is BPA-free.

2) Reusable bags: Easy as pie to have around...


10 years 5 months ago

This year was the International year of Biodiversity. Next year has been declared the year of forests. The TEEB report that was released earlier this year finally put a monetary value on biodiversity services and the economic losses that could be incurred if protection is not prioritized. Companies should take notice and incorporate biodiversity preservation into their CSR profiles. I have said this...


10 years 5 months ago

I'm posting my end of the year message today instead of tomorrow, because we all know reading this will be the last thing on your mind. It might still be the last thing on your mind... but I'm going to give it a shot! It's been five months since I started writing for Justmeans and I am overwhelmed by the response, discussions, comments, tweets and support I've received. So thank you!

I like the end of the...


10 years 5 months ago

I don't know if people take CSR reports released by the fast-food industry seriously. The whole idea of 'fast' and 'food' is something that obviously reeks of unsustainability and revels in the use-and-throw. Yum! Brands Inc. the parent company of Taco Bell, KFC, Pizza Hut has just released its CSR report. A KFC just recently opened up in my town so this seems an appropriate time to focus on it.

One of the biggest stumbling blocks for fast-food chains...


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